Tom O'Higgins

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  2001 International Housewares Show - [Cached Version]
  Published on: 12/16/2000    Last Visited: 4/10/2001  

  With the fast-paced lives people lead , they want to make their home environment a sanctuary of comfort and style , said Tom O'Higgins , founder and president of The O'Company.
  
  The housewares industry has benefited greatly from the casual living trend.With consumers spending more time indoors , they are also spending more money on home furnishings and housewares.

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  Adesso Albums - News & Events - [Cached Version]
  Published on: 4/26/2002    Last Visited: 12/4/2003  

  "Tom's over twenty years of experience and creative talents in the areas of graphics arts, film and photography, catalog design and production, product development, package design and brand identity will be invaluable to Adesso."
  
  "'Adesso' means 'now" in Italian - and that captures what consumers are looking for," said Tom O'Higgins, Founder and President of The O' Company."An Adesso Album joins the party as part of the entertainment, and it's complete and ready to enjoy at the end of the event, with no wait or extra work.We believe this will be a hot item this fall."
  
  About The O'CompanyThe O' Company (www.oworld.com), founded by Tom O'Higgins in 1995, offers full-service marketing and design services to retailers and manufacturers in the gourmet/housewares/food industry.

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  Article - [Cached Version]
  Published on: 8/23/2003    Last Visited: 8/23/2003  

  Gourmet housewares expert Tom O'Higgins, and his company The O'Company, will assist the International Housewares Association in developing educational programming and special events for the Gourmet Home & Food District at the 2004 International Home & Housewares Show, the association announced today.
  
  O'Higgins, a former vice-president for Williams-Sonoma, is founder and present of The O' Company, a full-service marketing and design firm for retailers and manufacturers in the gourmet, housewares, and tabletop industries.
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  In addition to O'Higgins, IHA also is working with the National Association for Specialty Food Trade to identify buyers and exhibitors for GOHO.
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  O'Higgins spent 16 years at housewares specialty retailer Williams-Sonoma, where he held three different vice-president positions.He was responsible for store operations and construction, retail merchandising and mail-order merchandising, and also oversaw the design of the Williams-Sonoma catalog.During his tenure, the chain grew from five stores to more than 100 outdoor living raises profile with new category at 2004 international home & housewares show
  
  Consumers have moved home fashion outdoors.

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  Editorial - [Cached Version]
  Published on: 3/1/2004    Last Visited: 3/20/2004  

  "Cocooning is not leaving us and is only growing as we go through these unsettled times of high alert and uncertainty," says Tom O'Higgins, founder and president of The O'Company, a strategic marketing and design firm focused on the housewares and gourmet industries."People will do more in-home entertaining and more in-country travel than even before," he continues.

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  Gourmet Retailer - [Cached Version]
  Published on: 3/7/2003    Last Visited: 3/13/2003  

  Tom O'Higgins of The O'Company will work with the IHA to develop educational programs and special events for GOHO.
  
  "Tom O'Higgins' experience and expertise in the gourmet and housewares industry will help us create a must-see destination point for retailers at the show," said Brandl.
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  O'Higgins is also working with the National Association for the Specialty Food Trade (NASFT) to identify buyers and exhibitors for GOHO.During the show, the NASFT will host a tasting station consisting of its members.
  
  For more information, call 847-692-4200, or visit www.housewares.org.

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  Home-products companies cater to geeks and geezers -... - [Cached Version]
  Published on: 4/16/2005    Last Visited: 4/17/2005  

  Tom O'Higgins, a former Williams-Sonoma executive who now heads a marketing and design firm in California, is the one who tagged the groups as tech-obsessed "geeks" and over-50 "geezers" , "two key segments of the population who increasingly rule the market with their spending dollars."
  
  The success of the 2,200 exhibitors showing here, says O'Higgins, will depend to a large degree on how well they address the needs of these disparate consumers.
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  As consumers, says O'Higgins, they respond to cutting-edge design as well as nostalgia stuff , such as DeLonghi's retro-style toaster/radio that makes your breakfast and brings you the news at the same time.They're particularly receptive to innovative materials, as in flexible silicone cupcake pans and neoprene six-pack carriers in kiwi green.
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  "Geezers are looking for professional products for their kitchen, and investment appliances that look good on their kitchen islands," says O'Higgins, whose firm is called the O'Company.

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  Household Gadgetry Spans a Generational Divide: Part... - [Cached Version]
  Published on: 4/7/2005    Last Visited: 4/7/2005  

  Tom O'Higgins, a former Williams-Sonoma executive who now heads a marketing and design firm in California, is the one who tagged the groups as tech-obsessed "geeks" and over-50 "geezers" -- "two key segments of the population who increasingly rule the market with their spending dollars."
  
  The success of the 2,200 exhibitors showing here, says O'Higgins, will depend to a large degree on how well they address the needs of these disparate consumers.
  
  The geek portion of the market, defined as some 61 million people between 10 and 26 years old, will be driving design for a lot of future cooking, organizing and decorating products.This group -- sometimes called "echo boomers," as the children of baby boomers, who are now roughly 40 to 59 -- are growing up with video games, cell phones and instant messaging.They are less impressed than their elders by luxury brands.They will buy the latest thing, but when something better comes out a year later, they'll upgrade.As consumers, says O'Higgins, they respond to cutting-edge design as well as nostalgia stuff -- such as DeLonghi's retro-style toaster/radio that makes your breakfast and brings you the news at the same time.They're particularly receptive to innovative materials, as in flexible silicone cupcake pans and neoprene six-pack carriers in kiwi green.
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  "Geezers are looking for professional products for their kitchen, and investment appliances that look good on their kitchen islands," says O'Higgins, whose firm is called the O'Company.

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  IHA - Press Releases - [Cached Version]
  Published on: 11/7/2002    Last Visited: 9/15/2007  

  Tom O'Higgins, president of The O'Company, a design and marketing firm for housewares and gourmet companies, agreed."The casual entertaining process is going to continue because there is still a sense of community, sharing and a sense of family," he said, noting consumers will still have parties, entertain friends and families and celebrate birthdays and holidays.
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  "There is a sense of pampering oneself not only on the outside but the inside as well," O'Higgins said.
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  "People are traveling again and they want to experience different lifestyles," O'Higgins said.As they travel and experience new cultures, foods, styles and designs, consumers may seek to purchase new items, such as cookware or home décor, to recreate that experience within their own home.
  
  O'Higgins noted the popularity of Tuscan, Mediterranean and Provencal colors, styles and designs is an indication of this trend.

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  IHA Press Release - [Cached Version]
  Published on: 1/23/2004    Last Visited: 3/8/2006  

  "Cocooning is not leaving us and is only growing as we go through these unsettled times of high alert and uncertainty," says Tom O'Higgins, founder and president of The O'Company, a strategic marketing and design firm focused on the housewares and gourmet industries.
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  "Food and outdoor entertaining are two very logical and topical areas of value and opportunity for retailers considering expanding or venturing into new areas of business," O'Higgins says.

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  IHA Press Release - CONSUMERS REMODEL, REDECORATE &... - [Cached Version]
  Published on: 1/1/2005    Last Visited: 9/15/2007  

  "Family is still reigning strong as a key center point of enjoyment, living, safety and sharing," agreed Tom O'Higgins, president and chief creative director of The O'Companies, a strategic marketing and design firm focused on the housewares and gourmet industries."And now with the recent elections it's only more so with the family value theme."He noted key product areas are home décor, home entertaining and home interactivity such as DVD, music and computers.
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  "Food and housewares manufacturers and marketers will need to have a dual priority and focus on reaching key segments of the population, which I call the 'Geeks (Echo generation) and Geezers (senior/aging population),' whom will have the bulk of the spending dollars," O'Higgins said.

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