David O'Higgins This is Me

 Web References

1. 1. Image Design

   www.imagedesign.ca/news/int-ke - [Cached]

   Published on: 3/15/2004   Last Visited: 11/4/2004

   David O'Higgins has played a key role in building several of the world's largest brands in both Europe and the US. Holding senior positions at Landor, Interbrand, and Siegel & Gale, David helped redefine and build the Ford Motor brand in France, redefined the global retail visual brand identity for Royal Dutch Shell worldwide - the largest brand identity project in the world, launched the AMEX Blue Card in the US, and created one of the most successful brands in the online arena, Cars Direct, voted by Forbes as the #1 car buying site in the U.S. David recently worked as a team lead on the new U.S. Air Force visual identity and repositioning, conveying a technologically advanced, career-orientated ASAF in the face of declining enlistment and recruitment. In addition to blue chip and defense, David has worked with cutting-edge clients, helping to launch the haute couture Alexander McQueen label into worldwide recognition. David, who comes to Halifax by way of Los Angeles, New York and London, is Image Design's newest brand strategist.