Mr. Jim Nista This is Me

Education

 Web References

1. 1. NHaK - Nista, Hancock & Knapp - About Us

   www.nhak.com/about.asp - [Cached]

   Published on: 11/18/2007   Last Visited: 11/18/2007

   Jim Nista Creative Director and Founding Partner of NHaK Jim Nista, a graduate of Cal State University Long Beach, serves as the agency Creative Director. Mr. Nista is a digital graphics and design pioneer and has a long history working in marketing and advertising for many clients. Mr. Nista joined DayRunner, in 1991 to setup an in-house design and marketing facility, and worked as the company grew from a small operation into a 500 person company. In 1996, Mr. Nista moved on from graphics and marketing to help establish a television effects and computer gaming firm in Stuttgart, Germany. More recently, Mr. Nista has worked as Creative Director for in-house firms and several boutique advertising agencies. Together with long-term colleagues Matt Hancock and James Knapp, Mr. Nista founded Nista, Hancock and Knapp in 2002.

2. 2. www.nhak.com

   www.nhak.com/NHK-Tivo-PressRel - [Cached]

   Published on: 7/16/2007   Last Visited: 11/18/2007

   Nista, Hancock and Knapp Advertising (NHaK) produces the AlmostGolf branding campaign, recognized as TiVo's first reported "least skipped" television commercial
   
   Long Beach, CA; July 16, 2007 - Since the introduction of Digital Video Recorders (DVRs) such as the popular TiVo service, advertisers have been running scared, afraid of consumers digitally zapping their ads with a few clicks on the remote.
   ...
   Long Beach, California based advertising agency Nista, Hancock and Knapp (NHaK) is responsible for the production of the AlmostGolf television spots.
   
   "I wish I could say that I had some secret weapon in making a TiVo proof ad, but the reality is that we produced a commercial that directly sells to the consumer without typical annoying tactics , that's why people aren't skipping over this ad. Sometimes agencies forget that ,cutting-through' isn't synonymous with insulting the viewer." says NHaK CEO, Jim Nista. "It also helps tremendously when you're promoting a product that really works. The AlmostGolf ball isn't a gimmick , golfers really love it for practice," Mr. Nista continued.

3. 3. HOME PAGE :: INDUSTRY NEWS ARCHIVE

   www.clubandresortbusiness.com/ - [Cached]

   Published on: 7/3/2007   Last Visited: 11/26/2007

   We placed where it would be relevant to the audience," said Jim Nista, Chief Executive Officer of Nista, Hancock and Knapp advertising agency.