Ms. Julie Nelsen

Julie Nelsen has been with Cox Communications since 1992.She recently accepted the position of interACTIVE Sales Manager for Cox Media Arizona.Prior to taking on this role, she held the position of Marketing Manager for Cox Media's Arizona operations from 1997 - 2003.Before that, Ms. Nelsen was Cox Media's Promotions/Co-op Specialist from 1994-1997.She started her career as a Public Affairs Coordinator for the company in 1992.

Ms. Nelsen earned an M.B.A. Degree from Arizona State University.Her undergraduate degree is from the College of St. Catherine in St. Paul, Minnesota with Majors in Speech Communication and Textiles/Clothing Merchandising.Her professional activities have included terms as American Marketing Association, Phoenix Chapter President.She has been an AMA Member since 1995.She received the American Marketing Association, Phoenix Chapter "Marketer of the Year" Award in 2001 for the launch of the Mas!Arizona channel.

She has also served as chairperson of the Central Arizona Corporate Volunteer Council, and is a member of the American Marketing Association, the Phoenix Advertising Club and the Public Relations Society of America.Ms. Nelsen is a founding member of the Cox Charities Board.

Ms. Nelsen has earned four Cable Advertising Bureau Awards - two for "Achievement in Strategic Positioning of Cable Advertising" and two for "Team Sales Achievement".She has also been honored with the "Leadership" and "Kaleidoscope" awards from Cox Media's corporate office.

That reinforced the opinion of Cox Media Arizona's interACTIVE sales manager Julie Nelsen, who participated in the session and has been working on interactive ad sales since Cox launched ITV in Phoenix two years ago.
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By starting with fun and customer-friendly interactive education, Nelsen laid the groundwork for expanding ITV ad sales in Phoenix--which has attracted more than 30 local and national ITV advertisers to date.Sister Cox Arizona market Tulsa has joined Phoenix's foray into ITV ads, while others will be adding the service next year.

Speed Sells

The meeting in New York proved productive for Nelsen.She gleaned and shared insights into how to better use Navic's ITV technology.One conclusion that Carat Digital EVP Mitch Oscar drew through number crunching for Hyundai was that the Navic interactive overlay should appear simultaneously with a commercial.* Oscar observed that a 10-second delay in interactive functionality generated 50% fewer clicks in the first week of Phoenix's May Hyundai trial.

Another finding from Oscar's numbers that Nelsen concurred with was relatively straightforward: Strike while the iron's hot.The MSO, on a daily basis, should forward to advertisers contact information for subscribers who agreed to release their addresses and phone numbers after clicking on ITV ads.Getting this information daily allows advertisers--in this case, participating local Hyundai dealers--to pursue those leads while they're still fresh.

Focus, Focus

And Nelsen agreed with Oscar that operators should create in-market focus groups to determine what makes consumers respond to or reject interactive ads.In fact, she has already requested funding from Cox corporate to hold local consumer focus groups.

Julie Nelsen, Marketing Manager, Cox Media

Julie Nelsen, Cox Communications "EXTREMELY SPECIAL," Rabbi Zvi Holland "WONDERFUL and well-written."

Julie Nelsen, Cox Communications "EXTREMELY SPECIAL," Rabbi Zvi Holland "WONDERFUL and well-written."