www.mediaweek.com/mw/content_display/news/digital-downl -
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Published on: 7/28/2008
Last Visited: 7/28/2008
Ziv Navoth, senior vp, marketing, business development, Bebo, said "unless it's you and a camera doing 50 episodes,. you need a large investment including ads and product integration."Bebo, which has been aggressive on the drama front, launching the lonelygirl15 descendant KateModern as well as Sophia's Diary (albeit in the U.K.), has inked integrated sponsorship deals with Procter & Gamble, Microsoft, and the telecommunications firm Orange.He estimated that video series can run $3,000 a minute, necessitating that "media companies need to put some skin in the game" if they want dramas to work.
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Ziv Navoth, senior vp, marketing, business development, Bebo, said "unless it's you and a camera doing 50 episodes,. you need a large investment including ads and product integration."Bebo, which has been aggressive on the drama front, launching the lonelygirl15 descendant KateModern as well as Sophia's Diary (albeit in the U.K.), has inked integrated sponsorship deals with Procter & Gamble, Microsoft, and the telecommunications firm Orange.He estimated that video series can run $3,000 a minute, necessitating that "media companies need to put some skin in the game" if they want dramas to work.