Teri Navarrete

Teri Navarrete
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Teri Navarrete, Associate

Teri Navarrete specializes in building strategic customer reference programs.Teri believes successful companies appreciate the tremendous impact of affinity selling through real-life customers.With her 16 years of experience, she has found that building solid, mutually beneficial relationships with customers is crucial to a company's effort to better understand its market and answer to it.Most recently, Teri built and managed a corporate-wide customer reference program for AOL's Netscape Communications Corporation.The program, for which Teri was Group Manager for nearly four years, supported strategic sales, marketing, public relations, advertising and corporate initiatives.Teri's work garnered visibility for Netscape's successes at many of its flagship accounts including Chrysler, Prudential, Home Depot, E*TRADE, FedEx, Knight-Ridder and more.Prior to that, Teri spent 10 years as a marketing and communications consultant working with such clients as Adobe Systems, Apple Computer, Computer Curriculum Corporation and Tandem Computers.

Your approach to success stories:

There's nothing as compelling as a customer telling your company's story.The secret to this in the relationships you build with those customers.If you listen to them, you're not only supporting them in the best possible way, you're creating an advocate - an invaluable virtual addition to your sales, marketing and PR teams!