Jason Naumoff

Discussions on the sport's transition from "extreme" to "freeskiing" and its ensuing diversification will be led by a panel of industry leaders including Jason Naumoff, ESPN X Games Asst. Director of Marketing and Communications; Peter Oliver, Skiing Magazine Contributing Editor; Michael Jaquet, Freeze Magazine Publisher; John Egan, extreme skiing legend; Brooks Parsons, Exec. VP and Julie Sowold, VP of Sports Marketing for Paul Mitchell Systems; and Uncle E, forefather of the skiercross movement.

Discussions on the sport's transition from "extreme" to "freeskiing" and its ensuing diversification will be led by a panel of industry leaders including Jason Naumoff, ESPN X Games Asst. Director of Marketing and Communications; Peter Oliver, Skiing Magazine Contributing Editor; Michael Jaquet, Freeze Magazine Publisher; John Egan, extreme skiing legend; Brooks Parsons, Exec. VP and Julie Sowold, VP of Sports Marketing for Paul Mitchell Systems; and Uncle E, forefather of the skiercross movement.

They attract an international group of spectators and competitors, many of them veterans of earlier Games," said Jason Naumoff, Winter X-Games spokesperson for ESPN.

Jason Naumoff, marketing and communications manager for ESPN, said his crew will later tweak the course to make sure the X Games delivers on its annual promise of big-air jumps and eye-popping snow acrobatics.

"The course is going to be absolutely awesome.We've got a ton of snow to work with and the rails are going to be bigger and badder than they've ever been," Naumoff said."The last feature of the X Games course will either be the big-air kicker or this humongous rail."

Whether the public will be able to launch off the X Games course, he said, is up to SkiCo.

"The past couple of years (in Mount Snow, Vt.), they toned it down a little bit because it was so huge," Naumoff said."But for the most part it stayed the same."

The superpipe, however, won't change.

"In a week or two, people will be able to ride the X Games superpipe before the competition.People will be psyched about that," he said.

Jason Naumoff, marketing and communications manager for ESPN, said his crew will later tweak the course to make sure the X Games delivers on its annual promise of big-air jumps and eye-popping snow acrobatics.

"The course is going to be absolutely awesome.We've got a ton of snow to work with and the rails are going to be bigger and badder than they've ever been," Naumoff said."The last feature of the X Games course will either be the big-air kicker or this humongous rail."

Whether the public will be able to launch off the X Games course, he said, is up to SkiCo.

"The past couple of years (in Mount Snow, Vt.), they toned it down a little bit because it was so huge," Naumoff said.

Jason Naumoff, marketing and communications manager for ESPN, said his crew will later tweak the course to make sure the X Games delivers on its annual promise of big-air jumps and eye-popping snow acrobatics.

"The course is going to be absolutely awesome.We've got a ton of snow to work with and the rails are going to be bigger and badder than they've ever been," Naumoff said."The last feature of the X Games course will either be the big-air kicker or this humongous rail."

Whether the public will be able to launch off the X Games course, he said, is up to SkiCo.

"The past couple of years (in Mount Snow, Vt.), they toned it down a little bit because it was so huge," Naumoff said."But for the most part it stayed the same."

The superpipe, however, won't change.

"In a week or two, people will be able to ride the X Games superpipe before the competition.People will be psyched about that," he said.

,"As painful as it was to ask a group of attractive young women to leave, we had to," said Jason Naumoff, X Games marketing and communications manager.

,That's because companies like Taco Bell, Mountain Dew and Jeep pay top dollar to be affiliated with the mega-sporting event viewed by more than 110 million households worldwide, he said.Hawaiian Tropic, however, is not a sponsor.

,"The deal we have with the sponsors is that they get exclusivity," Naumoff said.
...
,But Naumoff said the outfits the women wore violated exclusive contracts ESPN has with its sponsors that protects them from marketing guerillas.

,"Sure they have every right to be here, but if they're wearing Hawaiian Tropic outfits and promoting their brand, which in fact they were, it causes a problem," Naumoff said.
...
,Naumoff said ESPN doesn't apologize over incidents like these because it has seen what lengths some companies will take to ambush its official sponsors.

,"We've dealt with this issue in the past many, many times where companies come in and try to grassroots market by bringing in hot girls or flying helicopters by," he said.

,"In San Francisco, we were filming on a pier, and we actually had people with these enormous boats riding by the pier with huge billboards," Naumoff said."And it was during the dot-com explosion and every dot-comer was there trying to outdo each other."

,Another time a skateboard company hired a helicopter to hover above a skatepark during a marquee event and dropped hundred-dollar bills along with its company propaganda, he said.

,"It's become a real problem, "Naumoff said.

"As painful as it was to ask a group of attractive young women to leave, we had to," said Jason Naumoff, X Games marketing and communications manager.

That's because companies like Taco Bell, Mountain Dew and Jeep pay top dollar to be affiliated with the mega-sporting event viewed by more than 110 million households worldwide, he said.Hawaiian Tropic, however, is not a sponsor.

"The deal we have with the sponsors is that they get exclusivity," Naumoff said."Basically this is a free event and the way we keep it free is with the sponsors."

...
But Naumoff said the outfits the women wore violated exclusive contracts ESPN has with its sponsors that protects them from marketing guerillas.

"Sure they have every right to be here, but if they're wearing Hawaiian Tropic outfits and promoting their brand, which in fact they were, it causes a problem," Naumoff said."If every company in Aspen or every company in the country did that it would take the emphasis off the sport.It would become too much of a circus.

"If they weren't wearing all the Hawaiian Tropic gear, they were more than welcome to come and hang out at the X Games," he said.

...
Naumoff said ESPN doesn't apologize over incidents like these because it has seen what lengths some companies will take to ambush its official sponsors.

"We've dealt with this issue in the past many, many times where companies come in and try to grassroots market by bringing in hot girls or flying helicopters by," he said.

"In San Francisco, we were filming on a pier, and we actually had people with these enormous boats riding by the pier with huge billboards," Naumoff said."And it was during the dot-com explosion and every dot-comer was there trying to outdo each other."

Another time a skateboard company hired a helicopter to hover above a skatepark during a marquee event and dropped hundred-dollar bills along with its company propaganda, he said.

"It's become a real problem, "Naumoff said."But Hawaiian Tropic was the only incident this year.This is the best it's ever been."

"As painful as it was to ask a group of attractive young women to leave, we had to," said Jason Naumoff, X Games marketing and communications manager.

That's because companies like Taco Bell, Mountain Dew and Jeep pay top dollar to be affiliated with the mega-sporting event viewed by more than 110 million households worldwide, he said.Hawaiian Tropic, however, is not a sponsor.

"The deal we have with the sponsors is that they get exclusivity," Naumoff said.
...
But Naumoff said the outfits the women wore violated exclusive contracts ESPN has with its sponsors that protects them from marketing guerillas.

"Sure they have every right to be here, but if they're wearing Hawaiian Tropic outfits and promoting their brand, which in fact they were, it causes a problem," Naumoff said.
...
Naumoff said ESPN doesn't apologize over incidents like these because it has seen what lengths some companies will take to ambush its official sponsors.

"We've dealt with this issue in the past many, many times where companies come in and try to grassroots market by bringing in hot girls or flying helicopters by," he said.

"In San Francisco, we were filming on a pier, and we actually had people with these enormous boats riding by the pier with huge billboards," Naumoff said."And it was during the dot-com explosion and every dot-comer was there trying to outdo each other."

Another time a skateboard company hired a helicopter to hover above a skatepark during a marquee event and dropped hundred-dollar bills along with its company propaganda, he said.

"It's become a real problem, "Naumoff said."But Hawaiian Tropic was the only incident this year.