Yoshikazu Nakanishi

"We're now recovering," says Yoshikazu Nakanishi, Nikken's president and CEO.

As a newcomer to the rental industry, Yoshikazu Nakanishi, who has been president and CEO of Nikken Corp. since mid-2007, already is recognizing the pressure rental companies are under to reduce prices in Japan's competitive market and find new revenue streams.

"There are a limited number of suppliers and competition is increasing," he says.
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Coming to rental from the real estate industry, Nakanishi says there is room to grow the penetration of construction equipment rental, which is about 50 percent, not including equipment such as aerial platforms, fans or generators. Because of that, he expects the future for the rental market to be "very bright."
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Yoshikazu Nakanishi, Nikken's president and CEO, was previously in the real estate industry.

Thanks to Euliss and Multiquip's connections as a dealer for Mikasa, RM worked with Mitsuo Kase, Mikasa's assistant general manager for the overseas division, who helped arrange meetings for RM with Mitsuo Konuma, the president and founder of Aktio Corp., the largest rental company in Japan; Yoshikazu Nakanishi, the new president and CEO, and Masayoshi Seki, managing director for corporate planning for Nikken Corp., Japan's second-largest rental company; and Hironari Kyoya, the president of Mikasa.

Yoshikazu Nakanishi, Nikken's president and CEO, was previously in the real estate industry.

Yoshikazu Nakanishi, Nikken's president and CEO, was previously in the real estate industry.

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Yoshikazu Nakanishi, Nikken's president and CEO, was previously in the real estate industry.