Richard Murray

Richard Murray
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We were delighted to welcome Richard Murray, founding partner of design group Williams Murray Hamm to another sell-out crowd at the Watershed.
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Richard split the talk into 10 principles that guide Williams Murray Hamm (WMH) and give an insight into their way of working.
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Richard believed that work can be creative and effective.
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Richard spoke about some of the clients and projects they have worked on where they did not believe in what they were being asked to do , and pulling out of the project. He followed this with their work for Sainsburys. When WMH redesigned Sainsbury's Organic range ,SO Organic', they had to stick by, and defend, what they had designed despite much initial resistance. Following the launch, sales increased by 43%.

Richard rounded off by a final point , ,Surround yourself with brilliant people' , and pointed out that WMH is a large group of people who have all contributed to their success.

Richard Murray, Williams Murray Hamm
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A: Richard is interested in the sustainability of ideas and talked about the wasted money and resources spent on pointless redesign. In terms of materials, he felt it was governed by what the client wants to do.
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Richard Murray

Richard Murray, the third director at WMH, adds: "We've had a few approaches, but Loewy felt instinctively right.It's a relatively small network with a formidable heritage in design rather than advertising.We knew it would value our particular style and not absorb us into a faceless corporate brand."

Leading brand-maker WMH was established by Richard Williams, Richard Murray and Garrick Hamm ten years ago.
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Richard Murray is a member of The Marketing Society and the D&AD.He is also a popular face on the UK and international lecture circuit.

But Richard Murray, director at Williams Murray Hamm, the consultancy behind the Sainsbury's Basics packaging, says purchasing patterns may not be that clear. ‘The interesting thing about value packaging is that it's not just poor people who are drawn to it. Some people choose it because they don't like slick marketing or to feel that they're being played with,' he says.

But Richard Murray, director at Williams Murray Hamm, the consultancy behind the Sainsbury's Basics packaging, says purchasing patterns may not be that clear. 'The interesting thing about value packaging is that it's not just poor people who are drawn to it. Some people choose it because they don't like slick marketing or to feel that they're being played with,' he says.