The Daily Reporter | Equipment Guide 2002 | Testing... -
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Published on: 6/10/2004
Last Visited: 1/22/2006
Market-testing equipment also can extend beyond the debut of a new product, said Frank Molterer, president of MBW Inc., a Slinger-based manufacturer that specializes in soil compactors and cement finishers.Manufacturers often send out equipment already on the market with hopes that contractors will deliver feedback on how to make an old product better.
"(Contractors) are told that they're part of an ongoing process of fine-tuning," he said.
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Sending a piece of truly "new" equipment out into the field comes with its own perils, Molterer said.Construction manufacturers find themselves in a hotly competitive market, and guarding trade secrets often prevents equipment makers from sending prototypes onto job sites where they fall under the scrutiny of anyone with ambitions on a new patent, he said.
"If it's a top-secret, patentable kind of thing, you'd be a damn fool to release it to the market," Molterer said."We're all very, very cautious if there are matters of intellectual protection involved.Even if it's not, (manufacturers) aren't just going to let it out into the work place where someone can steal the idea."
In one case, MBW delivered a new piece of concrete-finishing equipment to a work site for testing, and just two days later, a competitor called MBW threatening a patent-infringement suit, Molterer said, noting that the suit never developed.
"We thought we had everything under control, and that's what we're worried about," he said.
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Testing a new machine properly in the field comes down to finding the right subjects, Molterer said.The manufacturer has to find contractors who do a lot of the kind of work the piece is geared for, and they have to supply good advice, he said.
"You will rarely find contractors, dealers or salesmen that would be engineers," Molterer said.