Mr. Ward Mulroy

Coolsavings Appoints Ward Mulroy Senior Vice President of Agency ServicesCoolSavings, Inc.
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Coolsavings Appoints Ward Mulroy Senior Vice President of Agency Services

CHICAGO, Oct. 17 /PRNewswire/ -- coolsavings.com inc. (Nasdaq: CSAV), a provider of e-marketing services used by online and offline advertisers to build one-to-one customer relationships, today announced the appointment of Ward Mulroy, a former advertising executive, to the position of Senior Vice President of Agency Services.Mr. Mulroy, 48, will be responsible for managing the creative and production groups, which will now be commonly called Agency Services.His primary role will be to enhance client results by improving the creative content of their promotional offers.Mr. Mulroy will also be in charge of developing additional creative tools and new media technology on coolsavings.com.He will report directly to John Adams, executive vice president, operations and technology, effective immediately.

Prior to joining CoolSavings, Mr. Mulroy was Director of Internet Services at Foote, Cone & Belding where he formed a new group within the agency to provide interactive content and Web services to new and existing clients including Gatorade, Quaker Chewy and Quaker Energy Bars, and Propel Fitness Water.Earlier in his career, Mr. Mulroy spent three years as Director of 3D Services at Platinum Technologies before it was sold to Computer Associates, where he managed the VREAM, Intervista and Cosmo content groups and managed various clients including Dell, Cisco, Nortel, Viacom, Allstate and Intel.From 1987 through January 1996, he was a Creative Director at Leo Burnett Company where he worked on the Sony, Oldsmobile and Disney accounts.Additionally, Mr. Mulroy held several positions with other small advertising agencies.
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"CoolSavings technology represents a logical progression in online advertising," said Mr. Mulroy."Superior targeting tools allow us to reach consumers that are especially responsive to our advertisers' message, while our members receive personalized, relevant information.This allows us to communicate in a one-on-one fashion that has not been possible with traditional mediums.We can also track results in real-time for purposes of modifying or fine-tuning our communication.This is pretty exciting stuff, and I'm pleased to be a part of it."

Mr. Mulroy studied marketing and philosophy at the University of Cincinnati prior to earning a BFA in Graphic Design from Kent State University in 1976.