Active Endeavors -
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Published on: 12/12/2007
Last Visited: 10/4/2005
Mblem: Already sold in trendy boutiques such as Kitson in LA and Active Endeavors in Chicago, this relatively new t-shirt line by Mandy Moore features a number of designs, including Moore's favorite song lyrics.
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Mandy Moore Joins Celeb Fashion Rush
By Julee Greenberg Thursday July 22, 2004
NEW YORK - Entertainer Mandy Moore is launching her first line of apparel, which will begin hitting stores at the end of the month, but she says that doesn't make her a fashion designer.
"I never really had an aspiration to be a fashion guru," Moore told WWD."I have always been a fan of fashion, but in no way would I have ever considered myself a designer.I'm a real jeans and T-shirt girl, and I couldn't find the exact shirts I liked, so I decided to do something of my own."
The result is Mblem, a line of contemporary knit T-shirts in a variety of colors and soft cotton fabrics.Moore said she was sure to make the tops longer than traditional Ts, and the long-sleeve versions are long at the end of the sleeves, to cover part of the hands.It was the small, simple details like this that Moore said she wanted to concentrate on.
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To help with the business end, Moore has teamed with Kristi Kaylor Schwartz, president of Los Angeles-based Kaylor Schwartz Inc., to launch the collection.
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Moore supports this charity regularly, so it was a natural choice for her.
"I've worked with many celebrities over the years, and I can honestly say that Mandy is the perfect person to launch her own line," Schwartz said.
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Next up, Moore said she would like to design a line of men's Ts.
"Maybe I will start doing some men's Ts, but I definitely want to stick with the Ts," she said.