Jeremy Monroe

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  www.musicdish.com/mag/index.php3?id=12402 - [Cached Version]
  Published on: 4/15/2009    Last Visited: 9/3/2009  

  Marilyn Bergman, Gary Churgin, Bob Aniello, Rick Berger, Vivienne Bosch, Courtney Taylor, Jeremy Monroe, Scott Singer, Lionel Ridenour, Todd Moscowitz, Paul Craig, Francis Keeling
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  Bob Aniello as Chief Operating Officer; Rick Berger as Vice President of Advertising Sales; Vivienne Bosch as Vice President of Promotions; Courtney Taylor as Vice President of Corporate Development & Strategic Alliances and Jeremy Monroe as Director, Content and Monetization.
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  Jeremy Monroe, Director of Content & Monetization Monroe is instrumental in designing and implementing a market leading virtual world experience and revenue generating business model, and is responsible for defining new branded products, traffic retention strategies and revenue generating opportunities for Music Mogul's online music network. Having joined Music Mogul from the virtual world giant Sulake, where he was Director of Marketing and Business Development for the their North American operations, Monroe brings critical firsthand experience to his role.

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  btlmkt.egloos.com/2304035 - [Cached Version]
  Published on: 2/27/2009    Last Visited: 2/28/2009  

  Jeremy Monroe,Sulake's North American director of marketing and business development,attributes this success to Habbo's open-ended, creative game play. "Atits core, Habbo is about social interaction, having fun building aworld for self-expression and creative experiences," Monroe told me."Products…that exemplify these traits or can add to the existingsandbox of user-generated content game play are a great start.

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  www.mediapost.com/publications/?fa=Articles.showArticle - [Cached Version]
  Published on: 9/8/2008    Last Visited: 9/8/2008  

  According to Jeremy Monroe, director of business development, North America for Sulake, it's important to craft branded merchandise with both the look and feel of the world and the preferences of the user base in mind.Finland-based Sulake is the parent company of Habbo, a teen-focused world that boasts more than 106 million registered users in 32 countries.
  
  "We've worked with over 200 brands globally, including Nokia, Burger King and Paramount," Monroe said."And it's important for us to make sure that their merchandise or campaign is aligned with a particular interest or activity in the user community.We do a lot of research with our members, so we know which brands, TV shows and celebrities they're interested in.That list helps prioritize who we're engaging with."
  
  Paramount Pictures established a grand presence in Habbo Hotel (as Habbo's world is called) for its film, "The Spiderwick Chronicles," complete with quests, contests and a ton of virtual merchandise, including themed furniture."It was completely ingrained with the story and characters," Monroe said.

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  www.prweb.com/releases/2008/08/prweb1247284.htm - [Cached Version]
  Published on: 8/26/2008    Last Visited: 8/27/2008  

  Panel participants include Dave Anderson, a senior business development executive at Activision, Manny Anekal, Senior Manager of In-Game Advertising at Electronic Arts, Sulake's Jeremy Monroe (owner of the Habbo Hotel properties), and Jonathan Epstein, President & CEO, Double Fusion (one of the most experienced and knowledgeable executives focused on the intersection of games and advertising).

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  gamesnews.yahoo.com/news-1365659 - [Cached Version]
  Last Visited: 10/25/2009  

  "Halloween is an important holiday for most MMO games, but we really get into the holiday spirit at Frogster America," said Jeremy Monroe, director of marketing and business development at Frogster America, Inc.

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  www.gamedaily.com/articles/features/industry-movers-rea - [Cached Version]
  Published on: 4/5/2009    Last Visited: 4/6/2009  

  Courtney Taylor is now Vice President of Corporate Development & Strategic Alliances and will be responsible for developing strategic partnerships between Music Mogul and third-party organizations, while Jeremy Monroe will work as Director of Content and Monetization, designing and implementing a virtual world experience and revenue generating business model while handling new branded products, traffic retention strategies and revenue generating opportunities for Music Mogul's online music network.
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  Monroe has extensive knowledge in the online gaming landscape, with a dozen years as a project manager and software development producer for several international firms including Accenture, Nortel Networks, Vodafone, CFC, Disney Interactive and Activision. He was most recently at virtual world giant Sulake as Director of Marketing and Business Development for the their North American operations.

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  www.mediapost.com/publications/?fa=Articles.showArticle - [Cached Version]
  Published on: 9/5/2008    Last Visited: 9/6/2008  

  According to Jeremy Monroe, director of business development, North America for Sulake, it's important to craft branded merchandise with both the look and feel of the world and the preferences of the user base in mind.Finland-based Sulake is the parent company of Habbo, a teen-focused world that boasts more than 106 million registered users in 32 countries.
  
  "We've worked with over 200 brands globally, including Nokia, Burger King and Paramount," Monroe said."And it's important for us to make sure that their merchandise or campaign is aligned with a particular interest or activity in the user community.We do a lot of research with our members, so we know which brands, TV shows and celebrities they're interested in.That list helps prioritize who we're engaging with."
  
  Paramount Pictures established a grand presence in Habbo Hotel (as Habbo's world is called) for its film, The Spiderwick Chronicles, complete with quests, contests and a ton of virtual merchandise, including themed furniture."It was completely ingrained with the story and characters," Monroe said.

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  www.ibranz.com/blog/?tag=spiderwick-chronicles - [Cached Version]
  Last Visited: 10/24/2008  

  According to Jeremy Monroe, director of business development, North America for Sulake, it's important to craft branded merchandise with both the look and feel of the world and the preferences of the user base in mind. Finland-based Sulake is the parent company of Habbo, a teen-focused world that boasts more than 106 million registered users in 32 countries.
  
  "We've worked with over 200 brands globally, including Nokia, Burger King and Paramount," Monroe said. "And it's important for us to make sure that their merchandise or campaign is aligned with a particular interest or activity in the user community. We do a lot of research with our members, so we know which brands, TV shows and celebrities they're interested in. That list helps prioritize who we're engaging with."
  
  Paramount Pictures established a grand presence in Habbo Hotel (as Habbo's world is called) for its film, "The Spiderwick Chronicles," complete with quests, contests and a ton of virtual merchandise, including themed furniture. "It was completely ingrained with the story and characters," Monroe said.

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  mashable.com/tag/games/ - [Cached Version]
  Last Visited: 11/7/2008  

  Panelists: » Daniel James - CEO, Three Rings » Jeremy Monroe - Director of Business Development, Sports & Entertainment, North America, Sulake Inc. » Ted Rheingold - Founder, Dogster and Catster » Cary Rosenzweig - President and CEO, IMVU

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  www.i-network.com/interna.php?ids=4&idn=395&idcat=4 - [Cached Version]
  Last Visited: 12/25/2008  

  "We spend a lot of time and money studying what our users are interested in, what do they watch, what music do they listen to," says Jeremy Monroe, director of marketing and business development for Habbo North America.
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  "If we're talking about someone bringing in their IP, and if users like it, there's a deep level of engagement," Monroe says.

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