Aspen Times News for Aspen Colorado - News -
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Published on: 6/27/2005
Last Visited: 6/29/2005
Andy Modell, owner of The Aspen Catalogue, is the publisher of Aspen Valley Resort Properties, a 70-page glossy targeted at people who are shopping for a home in the valley.The first issue came out earlier this month.
"The whole idea of the book is the same thing as The Catalogue," Modell said."It's a shopping guide - a real estate guide targeted to people who want to buy real estate or remodel it."
Modell has operated The Aspen Catalogue for 30 years; the publication features local advertisements for upscale goods.His related thecatalogues.com sells goods online from Aspen and the destination resorts of the Hamptons, N.Y.; Sun Valley, Idaho; Santa Fe, N.M., and the Vail/Beaver Creek area.
His new magazine, to be published four times a year, features articles on different living environments in the valley, from private clubs to golf courses and ranching facilities.It also has features on interior design and remodeling, architectural designs, materials and alternative energy use for homes.
A listing of properties is toward the middle of the magazine.
"In all the magazines that you see, they sell real estate in the back of the book like it's an afterthought," Modell said.
...
They're the richest shoppers in the world," Modell said.
Both The Aspen Catalogue and Aspen Valley Resort Properties will be put on every private jet that flies into Aspen and given to property management firms to be placed in second homes.In addition, it will be mailed to the hometown addresses of people who own Aspen homes in the $2 million range - those are the people who are "constantly changing homes," Modell said.
Also, 1,500 copies will be mailed to customers of local real estate companies.