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Published on: 6/26/2006
Last Visited: 4/10/2007
And there are additional benefits to alliances within single communities, as Le Magasin's Didier Milleriot discovered when he joined Chicago's Furniture District, an association of home furnishings businesses based in the city's River North area."We put together a collective advertising effort, and it brought so many more people into the neighborhood," Milleriot says."We also meet once a year just to talk and get advice on what we can do better.We benefit from each other because we all have the same spirit."Yes, I sell lamps, and the store down the street sells lamps," he continues."But we all sell different lamps.