IAC Corporate News: Industry News -
[Cached Version]
Published on: 3/1/2000
Last Visited: 1/4/2002
About 25 percent of the questions people submit to the site relate to admissions, according to Malinda Miller-Huey, director of Web communications at CU–Boulder.One measure of the site's success–in addition to the awards it has earned–is that the number of visits and the number of questions users enter into the system keep increasing.Site hits reached a high of about 340,000 in 1999, and inquiries nearly doubled from 1,180 in 1998 to 2,315 in 1999.
That volume of questions can slow Ralphie's response time, however.The mascot currently answers requests within one to two weeks.To improve the site's customer service, CU–Boulder is planning to invest the funds necessary to develop a campus wide knowledge base in the next six months.
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This will improve customer service and reduce the volume of online requests that each office handles, Miller-Huey says.
Customized admissions content from the University at Buffalo
The University at Buffalo developed an admissions site in 1999 that allows prospective students to create their own Web-based view book, which UB calls a "personal admissions portfolio."On the opening screen, prospective students enter their status (incoming freshman, transfer, international, or graduate student); choose from a menu of eight content areas such as "UB at a Glance", "Learning at UB", "Living at UB", and "Costs and Financial Aid"; and report their areas of academic interest.
The result is a customized Web site that contains as much–or as little–information as the prospective student wants from the main content areas.