Mr. Mark Matheny This is Me

Education

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1. 1. Global Brands Group | Company | Senior Management

   www.globalbrandsgroup.com/en/c - [Cached]

   Published on: 7/27/2008   Last Visited: 7/27/2008

   Mark Matheny CEO and Co-Chairman
   
   Matheny has 20 years of worldwide consumer products marketing, brand management, retail and licensing experience.
   
   In March 2005, Mark Matheny was appointed Chief Executive Officer for Global Brands Group.In 2006 he was also appointed Co-Chair of the Board of Directors.He is responsible for leading the team and building Global Brands Group's licensing business through intellectual property acquisitions (e.g., FIFA, IPC Media, Marvel (Japan), PGA Tour) and expansion of its sales and marketing network.
   
   Prior to GBG, Matheny served as Executive Vice President of Warner Bros. Consumer Products (WBCP), a division of Warner Bros., a Time-Warner Company.Mark worked at WBCP for 15 years, and is credited with building WBCP's international licensing operation as an industry leader which generated $4.5 billion US Dollars in annual retail revenues with thousands of stores worldwide.
   
   Prior to joining Warner Bros., Mark worked as a Lobbyist for the Alliance of Motion Picture & TV Producers; and at Zinka, Inc., an innovative sunscreen and cosmetics firm.
   
   In 2006, Matheny was also appointed Chairman of the licensing industry's trade association, Licensing Industry Merchandisers' Association (LIMA).

2. 2. Speakers at Franchising & Licensing Asia 2008

   www.FranchiseLicenseAsia.com/s - [Cached]

   Published on: 12/11/2007   Last Visited: 5/27/2008

   Mark MathenyCEO and Co-Chairman Global Brands Group
   
   In March 2005, Mark Matheny, a 20-year international licensing and marketing veteran, was appointed Chief Executive Officer for Global Brands Group.In 2006 he was also appointed Co-Chair of the Board of Directors.He is responsible for leading the team and building Global Brands Group's licensing business through intellectual property acquisitions and expansion of its sales and marketing network.
   
   Since joining the group, Matheny led the teams that acquired the Fédération Intérnationale de Football Association (FIFA), Disney Food & Beverage, Vatican Observatory, IPC Media, Marvel (Japan) and PGA Tour and has expanded the company's office network from two to 14 locations.
   
   Prior to GBG, Matheny served as Executive Vice President of Warner Bros. Consumer Products (WBCP), a division of Warner Bros., a Time-Warner Company.He is credited with building WBCP's international licensing operation as an industry leader which generated $4.5 billion US Dollars in annual retail revenues with thousands of stores worldwide.
   
   Matheny oversaw the international product, promotional and retail licensing operations, and its worldwide publishing and interactive games units, and successfully launched WBCP's franchises including: Harry Potter, Looney Tunes, Batman, Superman, and The Matrix.
   
   Matheny joined the company in 1989, as one of its first hires in the international licensing group and held a number of positions including: General Manager, Vice President of International Business Development, and Managing Director for Europe, Middle East & Africa.
   
   Prior to joining Warner Bros., Mark worked as a Lobbyist for the Alliance of Motion Picture & TV Producers; and at Zinka Inc, an innovative sunscreen and youth market cosmetics firm.
   
   In 2006, Matheny was also appointed Chairman of the licensing industry's trade association, Licensing Industry Merchandisers’ Association (LIMA).
   
   Mark graduated top of his class from Oklahoma State University, where he majored in Economics, and Organisational Theory.He also attended the Ph.D. program in Political Science at the University of California at Los Angeles.
   
   In March 2005, Mark Matheny was appointed as the Chief Executive Officer and President for GBG.Mark Matheny joined GBG from Burbank, California-based Warner Bros. Consumer Products (WBCP), a division of Warner Bros., a Time-Warner Company, where he was Executive Vice President responsible for the division's international product, promotional and Retail Licensing operations, and its worldwide publishing and interactive games units.
   
   At WBCP Mark was involved in successfully launching WBCP's franchises including: Harry Potter, Looney Tunes, Batman, Superman, and The Matrix.He is credited with building WBCP's International Licensing Operation as an industry leader, which generates annual licensing revenues worth several billion US Dollars at retail.

3. 3. www.earnshaws.com

   www.earnshaws.com/ME2/dirmod.a - [Cached]

   Published on: 7/2/2007   Last Visited: 7/24/2007

   The International Licensing Industry Merchandisers' Association (LIMA) has elected three new members for its board of directors and has re-appointed Mark Matheny of Global Brands Group as chairman.