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Published on: 5/17/2007
Last Visited: 5/19/2007
Hot off the success of M2M, PHS International founders and owners Chuck Harnish & James Horne, along with Sales & Marketing Manager Michael Merrill, wanted to create a line of adult products that exemplified the superior quality and style of M2M, but for the female market.
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"The concept is fresh, first and foremost," explained Merrill."We have not seen a lot of adult products that are tastefully marketed to young women, and we feel that's important to them.Many young women enjoy adult toys and fetish gear, but are turned off by the blatant and distasteful styles, packaging, and overall presentation of such items currently on the market.FRESH is about making sex fun, not scary."
In keeping with the attitude of their target market, Merrill also notes, "Much of the line is made from environmentally and vegan-friendly PE (polyethylene) rather than leather or PVC (a.k.a. the ‘poison plastic').Many young women are pro-animal and are turned off by leather, and while much of the industry utilizes PVC, there is a lot of bad feedback about it due to negative environmental buzz surrounding it.In essence, FRESH is really the only truly animal-friendly line of its kind."
Not only does Merrill proudly tout that FRESH is non-leather and non-toxic, but that it is friendly to its target market because of the style and packaging."Our signature colors are deep pink and sky blue.They are vibrant and fashionable, which we feel potential female consumers will happily embrace in a market flooded with hardcore black leather and traditional bondage colors," Merrill continued.