Diane Merrifield

ALTAFI names Diane Merrifield Director of Business DevelopmentMarketing, product development strategist filling role of relationship leader

ROSEVILLE, MN (May 12, 2005) - ALTAFI, a Liberty Enterprises company specializing in strategic marketing and full-service creative solutions that drive business growth and objectives, has a new relationship leader.

Diane MerrifieldDiane Merrifield, a proven marketing and product development strategist, is ALTAFI's Director of Business Development.Merrifield is responsible for establishing and maintaining client relationships and presenting ALTAFI's services to prospective clients.

Merrifield, who started with ALTAFI May 2, most recently served in the financial services industry as a senior relationship manager with John Ryan Performance.She also held executive roles with Deluxe Corp., Marquette Bank, First Bank System (now U.S. Bancorp) and Norwest Corp. (now Wells Fargo).

"I am very pleased about the product development expertise and the breadth of experience Diane Merrifield brings to ALTAFI," said Bob Thorbus, ALTAFI Managing Director.
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"I am excited about the opportunity to partner with our clients to help them leverage the breadth of ALTAFI capabilities so that they can achieve their marketing goals," Merrifield said.

While at John Ryan, a financial services merchandising and marketing agency, Merrifield was responsible for managing and growing client relationships by developing point-of-purchase marketing campaigns, publishing of award-winning client magazines and directing development of client websites, among other duties.