Christine Merrifield

Christine Merrifield-Wehrle, SVP, Director of Video Investment & Activation Operations, MediaVest

As part of its reorganization, MediaVest also said that Christine Merrifield, formerly group director at MediaVest, has been promoted to the new position of svp, director of VIA and operations.In this role, Merrifield will focus on the operational duties of the VIA unit, and function as strategic management lead on select client businesses including Capital One.

Other key clients at MediaVest include Activision, Coca-Cola, Comcast, Kraft, Masterfoods and UBS.

The agency also said that it has hired Anne Elkins, formerly of WPP's MediaCom, to replace Merrifield as svp, group director with day-to-day buying oversight for clients including Activision, Comcast and UBS.
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Christine Merrifield

As part of its reorganization, MediaVest also said that Christine Merrifield, formerly group director at MediaVest, has been promoted to the new position of svp, director of VIA and operations.In this role, Merrifield will focus on the operational duties of the VIA unit, and function as strategic management lead on select client businesses including Capital One.

Other key clients at MediaVest include Activision, Coca-Cola, Comcast, Kraft, Masterfoods and UBS.

The agency also said that it has hired Anne Elkins, formerly of WPP's MediaCom, to replace Merrifield as svp, group director with day-to-day buying oversight for clients including Activision, UBS and Comcast.
...
Christine Merrifield

Christine Merrifield-Wehrle Joins MediaVest USA as Senior Vice President, Group Director

March 18, 2004Christine Merrifield-Wehrle joins MediaVest New York today as Senior VP, Group Director, overseeing the Paramount National Broadcast AOR as announced by Donna Speciale, President of Broadcast, MediaVest.

Christine Merrifield-Wehrle to senior VP and group director, MediaVest USA, from senior VP, national broadcast, MediaCom.