John Merchant

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PANELIST: John Merchant, Manager, Business Development, Service Provider Marketing, Cisco Systems Inc.John Merchant has worked in telecommunications since 1992, and during the last year with Cisco Systems Inc.Prior to Cisco, Merchant was senior director of marketing and strategy for Switchpoint Networks, an Ethernet-to-the-home vendor, and director of business development for MediaOne, a cable operator merged into AT&T Broadband.John also has experience in marketing with US WEST, a local telco merged into Qwest Communications, and in finance with Pacific Bell.Merchant holds a B.S. from University of California, Davis, and an MBA from Carnegie Mellon University.

PANELIST: John Merchant, Manager, Business Development, Service Provider Marketing, Cisco Systems Inc.John Merchant has worked in telecommunications since 1992, and during the last year with Cisco Systems Inc.Prior to Cisco, Merchant was senior director of marketing and strategy for Switchpoint Networks, an Ethernet-to-the-home vendor, and director of business development for MediaOne, a cable operator merged into AT&T Broadband.John also has experience in marketing with US WEST, a local telco merged into Qwest Communications, and in finance with Pacific Bell.Merchant holds a B.S. from University of California, Davis, and an MBA from Carnegie Mellon University.

John Merchant, Senior Director of Strategic Alliances, SwitchPoint Networks, Inc.801.226.2300.

About Enron Broadband Services

Enron Broadband Services is a leading provider of high quality, high bandwidth delivery and application services.The company's business model combines the power of the Enron Intelligent Network, Enron's Broadband Operating System, bandwidth trading and intermediation services, and high-bandwidth applications to fundamentally improve the experience and functionality of the Internet.Enron's Broadband Operating System allows application developers to dynamically provision bandwidth for the quality of service necessary to deliver broadband content.Enron is also creating a market for bandwidth that will allow network providers to scale to meet the demands required by increasingly complex applications.
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John Merchant, Senior Director of Strategic Alliances, SwitchPoint Networks, Inc.801.226.2300.

WideOpenWest and SwitchPoint Networks Announce an Agreement to Deploy Broadband Internet Services.

Neighborhood Network 100 Megabits-per-second Technology Leapfrogs Cable Modem and DSL Performance

Denver, CO (November 15, 2000) - WideOpenWest, LLC announces the formation of a strategic alliance with SwitchPoint Networks, Inc., of Orem, Utah, to deploy SwitchPoint's last-mile technology into fiber optic broadband networks now being developed by WideOpenWest in Denver, Colorado and in Fort Worth, Texas.The resulting residential service will enable data-intensive applications, such as streaming video, video-teleconferencing, and local caching of high bandwidth content that had been well beyond the bandwidth capacity of Digital Subscriber Lines (DSL) and Cable Modems in typical use now for neighborhood network access.

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John Merchant, Senior Director of Strategic Alliances, SwitchPoint Networks, Inc.801.226.2300.

John Merchant , Senior Director of Strategic Alliances , SwitchPoint Networks , Inc..801.226.2300.

About Enron Broadband Services

Enron Broadband Services is a leading provider of high quality , high bandwidth delivery and application services.The company's business model combines the power of the Enron Intelligent Network , Enron's Broadband Operating System , bandwidth trading and intermediation services , and high-bandwidth applications to fundamentally improve the experience and functionality of the Internet.Enron's Broadband Operating System allows application developers to dynamically provision bandwidth for the quality of service necessary to deliver broadband content.Enron is also creating a market for bandwidth that will allow network providers to scale to meet the demands required by increasingly complex applications.

John Merchant, Senior Director of Strategic Alliances, SwitchPoint Networks, Inc.801.226.2300