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Published on: 8/22/2002
Last Visited: 4/28/2003
Ronald J. McMurtrieRonald J. McMurtrie is vice president of e-business at WorldCom
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Ronald J. McMurtrie
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Ronald J. McMurtrie is vice president of e-business at WorldCom
As vice president of e-business for WorldCom's business services division, Ron McMurtrie plays an integral role in a wide range of marketing, branding, product-management and service-related activities, in support of the unit's objectives and overall corporate goals.
Based in Atlanta, McMurtrie leads WorldCom's overall business marketing efforts, specifically focusing on the integration of communication services for the corporate market.In addition, he is shaping the carrier's service offerings in the emerging electronic commerce marketplace.He oversees the division's activities in marketing research, brand management, and competitive intelligence, as well as IT market positioning and strategic direction for business products and services.
WorldCom's business markets division provides a wide range of communication services to more than 500,000 companies.WorldCom has expanded beyond its core long distance services and today delivers a broad portfolio of integrated services to help large, midsize and small businesses be more efficient and successful.This portfolio includes local and long-distance voice service, data, Internet, toll-free calling, e-mail, messaging, conferencing, wireless, network management and personal business services.
Prior to leading the marketing organization, McMurtrie served as executive director, Integrated Services.Since joining MCI in 1987, McMurtrie has led a number of product campaigns for the business division, including the marketing strategy behind the launch of MCI WorldCom On-Net Services, the industry's most comprehensive integrated services offering.In addition, McMurtrie was instrumental in developing MCI WorldCom Interact, the award-winning Web-based service management and online billing suite of services.He began his MCI career in the finance and business development organizations.
McMurtrie holds a B.S. in Managerial Economics from the University of California at Davis and has been recognized with a wide variety of professional honors.