Kathi McGregor

Kathi McGregor, President

Kathi McGregor, President
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Kathi McGregor President
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Kathi McGregor President

Kathi McGregor, President, oversees the research, quality assurance, and production staffs for NOVO 1 Market Research and is responsible for project management, vendor management and data collection. She supervises the design of all survey materials - from questionnaires to field instructions - to ensure that they meet the company's quality standards and the client's research objectives. She monitors data collection efforts for adherence to the project requirements, scheduling and budget.

Prior to joining NOVO 1 in 1997, Kathi managed Maritz Marketing Research's Dallas field office (QCS/Delve), one of the country's largest independent field supplier companies. She has personally managed in excess of 1,000 research projects, ranging in size from 12 to 31,000 respondents, timelines of 2 days to 1 year, and individual project budgets of up to $2.5 million.

Kathi specializes in finding hybrid approaches to contacting difficult-to-reach customer groups. She also brings invaluable experience as a client-side researcher to the company. She was a Consumer Research Manager at The Southland Corporation for 6 years where she was responsible for projects including customer satisfaction, concept testing, positioning, advertising copy testing and pre-testing, and taste-test research.

Kathi received her Bachelor of Arts from the University of Houston and spent 11 years in consumer electronics, where she held positions in sales, training and merchandising.

"The results from this economical feedback will help smaller businesses assess the workplace so that they can define and prioritize their human resource strategies," noted Kathi McGregor, President, NOVO 1 Market Research.

Kathi McGregor President

Kathi McGregor, President

Kathi McGregor President