Dr. Barbara McCutchan This is Me

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1. 1. Flexographic Technical Association - FFTA Forum Sessions in Detail

   www.flexography.org/online/for - [Cached]

   Published on: 11/13/2007   Last Visited: 11/13/2007

   -- Barbara McCutchan, MeadWestvaco Corporation

2. 2. www.packworld.com

   www.packworld.com/view-23865 - [Cached]

   Published on: 9/1/2007   Last Visited: 9/22/2007

   Written by Barbara McCutchan, Director of Enterprise Stewardship and Sustainability
   ...
   Barbara McCutchan is director of enterprise stewardship and sustainability at MeadWestvaco Corporation. She welcomes your comments, and can be reached at > This email address is being protected from spam bots, you need Javascript enabled to view it >.

3. 3. www.convertingmagazine.com

   www.convertingmagazine.com/cgi - [Cached]

   Published on: 6/19/2007   Last Visited: 6/19/2007

   Putting the "green" in "green" converting,or making economic sense from this whole adventure,means being part of the solution, says Barbara G. McCutchan, Ph.D., Enterprise Stewardship & Sustainability director of Glen Allen, VA-based MeadWestvaco Corp. She should know. The paperboard-converting giant has been ranked "Best in Class" for Containers & Packaging by the Dow Jones Sustainability Index for the second year in a row.
   
   "The sourcing of materials for packaging and the converting and manufacturing of the package all impact the environmental and social aspects of bringing goods to the consumer," McCutchan says. So, what is the proper role for converters and package printers? It begins with assessing your company's strengths and opportunities in the lifecycle of sustainable packaging, she explains. That lifecycle includes five major points (See Converter's Role box.)
   
   For raw-materials sourcing and use, MeadWestvaco forestlands are independently certified to internationally recognized standards, and the converter actively pursues development and use of bio-based and recycled materials. In design and manufacturing, sustainability benefits are optimized at the get-go, and MeadWestvaco plants have met legally-binding CO2 emissions-reduction targets since 2003, McCutchan says. Cost-effective transportation and delivery systems to minimize environmental impact are almost a given for any converter.
   
   Downstream recovery processes at MeadWestvaco include using reclaimed or recycled content where desired, improving package-recycling characteristics via design, coating or ink alternatives, and enhancing consumer recycling ease by optimizing the use of widely acceptable materials, she explains. Lastly, in returning to the raw-material stage of converting, the company offers a range of paperboard options that use pre- and post-consumer recycled fiber.
   
   "By contributing sustainable choices in the supply chain, you can be part of the solution" to the growing consumer and retailer demand for sustainable packaging, McCutchan says.
   
   Lesson Two: Get certified