www.btobonline.com/apps/pbcs.dll/article?AID=/20070822/ -
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Published on: 8/22/2007
Last Visited: 8/24/2007
While advertising could increase sales leads, it was difficult for Penn McClatchey, VP at SAF, to focus on it, given all his other responsibilities in running the company.
"I didn't have much help," McClatchey said.And there was another issue: "As a manufacturing firm in a competitive market, SAF tries to minimize our overhead costs wherever possible," McClatchey said.
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Results: "The big difference [in using a third party] is you just get more ideas," McClatchey said.
Those ideas have paid off.
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McClatchey added SAF will continue working with OLI since "they helped clarify our strategic thinking."