Ian McCawley

Ian McCawley, deputy editor of Marketing Week, belongs to the school who believe the player's pulling power will remain the same.

He told The Yorkshire Post: "They are so well-known outside of football and music as a couple and a brand that I don't see it having that much effect.

Ian McCawley, the deputy editor of Marketing Week magazine, said last week: "They are so well known outside of football and music as a couple and a brand that I don't see it having much effect.

Ian McCawleyDeputy Editor Marketing Week

By Ian McCawley, MarketingWeek

Ian McCawley, deputy editor of Marketing Week, said Brand Beckham would be untarnished by the footballer's performance on the pitch. "They are so well-known outside of football and music as a couple and a brand that I don't see it having that much effect," he said.

"They are so well known outside of football and music as a couple and a brand that I don't see it having much effect," said Ian McCawley, deputy editor of Marketing Week magazine.

"They are so well known outside of football and music as a couple and a brand that I don't see it having much effect," Marketing Week magazine deputy editor Ian McCawley told the Independent when asked about the male Beckham's diminishing soccer prowess.

"They are so well known outside of football and music as a couple and a brand that I don't see it having much effect," Marketing Week magazine deputy editor Ian McCawley told the Independent when asked about the male Beckham's diminishing soccer prowess.

"They are so well known outside of football and music as a couple and a brand that I don't see it having much effect," Marketing Week magazine deputy editor, Ian McCawley, told the paper.