www.claimscouncil.org/news/2007/11/23/claims-handling-p -
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Last Visited: 11/25/2007
"If anything, in the past we have probably been guilty of trying to get a technically correct answer rather than understanding that the claims handler is the customer's sole point of contact with the insurer," added Andrew McBride, claims director at QBE.
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Mr McBride added that this is particularly important in commercial claims: "A commercial customer does not just have one claim every few years, they have quite a number.
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Mr McBride explained: "We don't use scripting for anyone who is in contact with a customer because it is a pretty painful experience."
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Mr McBride said: "Across the industry my perception would be that some insurers are actually investing in their claims departments because they see them as their shop window.
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Mr McBride supported this: "I have seen a lot of environments operate very successfully in a competitive context.
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But Mr McBride doubted the insurance market would achieve this: "Claims management is extremely complex, there are a lot of moving parts in there and it is different for each product line and for each sub-product and for each set of customers within that.