Ms. Michelle Mathews

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  www.aibcorporate.com/getstory.asp?news+IBM%20or%20Micro - [Cached Version]
  Published on: 5/8/2007    Last Visited: 5/14/2007  

  * Mich Mathews, senior vice president, Central Marketing Group,
  
  Microsoft

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/w - [Cached Version]
  Published on: 5/7/2007    Last Visited: 5/8/2007  

  * Mich Mathews, senior vice president, Central Marketing Group, Microsoft

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  www.videogamenews.com/VGNForums/tabid/53/forumid/12/thr - [Cached Version]
  Published on: 9/15/2008    Last Visited: 9/25/2008  

  "This is just the beginning, the first phase of the campaign," said Mich Mathews, senior vice president for marketing at Microsoft."We're on a journey to reposition the PC."
  
  "The conventional wisdom may be, ‘Hey this is motivated by Apple,' " she added, "but there has been a re-engineering of Microsoft."
  
  Ms. Mathews listed several steps to improve the consumer perception of Windows, which has been tarnished by problems with the Vista operating systems.

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/w - [Cached Version]
  Published on: 5/7/2007    Last Visited: 5/20/2007  

  * Mich Mathews, senior vice president, Central Marketing Group, Microsoft

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  www.btobonline.com/apps/pbcs.dll/section?category=best2 - [Cached Version]
  Published on: 10/27/2008    Last Visited: 10/29/2008  

  BtoB Top Marketer: Mich Mathews, Microsoft, Corp.
  
  Relevant messaging is the mantra of Mich Mathews' marketing philosophy.

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  www.www2wk.com/evidence/evidence2.asp?id=1187&qid=1&eid - [Cached Version]
  Published on: 3/24/2007    Last Visited: 3/24/2007  

  Michelle Mathews, Corporate Vice President Marketing
  ...
  Michelle Mathews, Corporate Vice President Marketing
  
  Minorities, including women, make up 30 percent of Microsoft's board worldwide, in the UK, this is even higher.As the Senior Vice President for Microsoft's Central Marketing Group, Mich Mathews oversees the professional excellence and development of the company's global marketing function.Having begun her career with Microsoft in 1989 as a consultant in the U.K, she is an inspiring role model for women throughout the company.
  
  She was appointed in 1993 to lead Microsoft's Corporate Public Relations function and was named an officer of the corporation in 1999.She has held a succession of marketing positions in Microsoft including vice president of Corporate Communications and vice president of its Central Marketing Organization.
  
  In her role as VP, Mich is responsible for driving integrated marketing communications through the company's branding, advertising, public relations, research, events, packaging, relationship marketing and internal communications functions.She is responsible for the global positioning of the Microsoft Corporation and its "Realizing Potential" brand campaign.She is also accountable for the global positioning of the Microsoft Corporation and the marketing of Microsoft's brand proposition worldwide.
  
  What drew the up-and-coming software company to Mathews?She's more than a bit modest on that question."By far my biggest accomplishment has been the people I've hired," she said.
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  Michelle Mathews, Corporate Vice President Marketing
  
  Visit homepage for Microsoft

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  www.sec.gov/Archives/edgar/data/1248254/0001193096-06-0 - [Cached Version]
  Published on: 6/30/2006    Last Visited: 7/8/2006  

  0001248254 MATHEW MICH ONE MICROSOFT WAY REDMOND WA 98052-6399 0 1 0 0 Senior Vice President

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  www.sec.gov/Archives/edgar/data/789019/0001193125-05-17 - [Cached Version]
  Published on: 8/26/2005    Last Visited: 3/29/2006  

  Michelle (Mich) Mathews
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  Ms. Mathews was named Senior Vice President, Marketing in May 2005.Before holding her current position, Ms. Mathews had been Corporate Vice President, Marketing since August 2001 and Vice President Corporate Public Relations since 1999.Ms. Mathews joined Microsoft in 1993.

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  www.sec.gov/Archives/edgar/data/789019/0001193125-04-15 - [Cached Version]
  Published on: 9/1/2004    Last Visited: 9/3/2004  

  Michelle (Mich) Mathews
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  Ms. Mathews was named Corporate Vice President, Marketing in August 2001.Before holding her current position, Ms. Mathews had been Vice President Corporate Public Relations since 1999.Ms. Mathews joined Microsoft in 1993.

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  www.sec.gov/Archives/edgar/data/1248254/0001248254-04-0 - [Cached Version]
  Published on: 6/30/2004    Last Visited: 7/30/2004  

  0001248254 MATHEW MICH ONE MICROSOFT WAY REDMOND WA 98052-6399 0 1 0 0 Corporate Vice President

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