Buffalo's scene - 2003-06-09 - Business First of... -
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Published on: 6/10/2003
Last Visited: 6/11/2003
You've seen his work...but have you heard of Michael Matthews?
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Those were the brainchild of Scene & Herd and specifically, it's founder and owner, Michael Matthews.
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"No day is ever the same," Matthews said.
Life for Scene & Herd goes well beyond the "lights, camera, action" stage.Before the first fill-in light is turned on and camera loaded, Matthews and his crew immerse themselves in their subject.
For instance, before they shot a video for a client who makes automatic slack adjusters for 16-ton rigs, the Scene & Herd crew spent several days in the client's factory and manufacturing operations.
"Pre-production is as important to us as when the cameras start to roll," Matthews said.
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"The turn around time really depends on when we come into the process," Matthews said."The bottom line is we are in a partnership with our clients.Our goal is to deliver more than they ever expected."
Company history: Matthews, who grew in the Kenmore-Town of Tonawanda area, graduated from Nichols School in 1974 and Syracuse University in 1978.
It was at Syracuse that the genesis of Scene & Herd began to take shape.Matthews was the university's first student to combine a pre-law program, focusing on entertainment law, with an advertising and public relations background in its Newhouse School.Between his sophomore and junior year, Matthews took a film course at the Center for Media Studies and became hooked.
After graduating SU, Matthews worked as free-lancer before hooking up with Sherwin Greenberg Productions where he quickly became its house director and cameraman.
In 1989, Matthews left Sherwin Greenberg and formed Scene & Herd.
Where else have you seen his work?: Matthews was hired by local film maker Fred Keller to be director of photography and film editor for "Tuck Everlasting".
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Who's Who: Matthews is the executive producer for any Scene & Herd production.On average, for a typical shoot he oversees an eight-man crew.
Proudest moment in the last 12 months: Matthews was hired by a California production company to shoot the medal ceremonies and nightly concerts held during last year's winter Olympics games in Salt Lake City.The work was shown worldwide, with the exception of the U.S.
Worst moment in the last 12 months: Seeing so many ad agencies and companies hire video production firms from outside the Buffalo Niagara region.
"We've got so many talented people right here in Western New York," Matthews said.
I would like the federal government to: Create incentives for small businesses that help with health insurance and related costs.
"What big business feels, small businesses feel ten fold," Matthews said.
Dear Gov.Pataki: "Do something about New York being famous as being a difficult state to do business, especially as a small business," Matthews said.