Eric Zero Mastel

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  www.mikebogo.com/category/search-engines/google/ - [Cached Version]
  Last Visited: 4/24/2007  

  Eric Mastel, president of Max Media in Virginia Beach, Va., was a skeptic when he signed a deal two years ago with dMarc Broadcasting - a company Google bought in January 2006 for its automated radio-advertising platform.But after he tested the system in two small stations in North Carolina, it impressed him with its efficiency and, even better, by delivering ad rates triple that of the regular networks in the market.
  
  Good words all around.

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  www.vartv.com/archives09b.htm - [Cached Version]
  Published on: 4/1/2009    Last Visited: 10/20/2009  

  This morning, Eric Mastel, President of Max Media, issued an apology to the Hampton Roads community regarding the format switch from Rock-based MAX-FM to Classic Chinese Hits - Kung Pao 100.5 this past Thursday. (read more - Hot 100.5 WVHT)

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  www.radiodailynews.com/rdncentralarchives-2007-1.htm - [Cached Version]
  Published on: 2/22/2007    Last Visited: 3/5/2007  

  "I'm not pleased with having a direct competitor appearing on our air," said Eric Mastel, president of radio for Max Media, which owns the AM sports talker.

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  www.kungpao1005.com/index.php - [Cached Version]
  Last Visited: 7/6/2009  

  - Eric Mastel, President, Max Media

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  www.radiolondon.co.uk/kneesflashes/happenings/julyaugse - [Cached Version]
  Published on: 9/28/2008    Last Visited: 9/28/2008  

  Max Media president Eric Mastel explained: "We feel it's extremely important to be honest with our fans; when we say we are Hampton Roads' Rock Station, now we really are, programmed by our listeners."

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  www.portfolioweekly.com/ME2/dirmod.asp?sid=&nm=&type=Pu - [Cached Version]
  Published on: 6/17/2008    Last Visited: 6/17/2008  

  "We thought that was really dumb," says Max Media Radio President Eric Mastel.
  
  Now all listeners can choose from hundreds of artists and over 1,000 songs that range from ZZ Top to Panic!At the Disco.
  
  Max FM's website states that more features are to come, including playlist voting and sharing.So far, playlists are generating about three to five hours of listener-chosen musical content per day, but Mastel expects "to naturally add hours as we get more competent.Our goal is to do it 24/7."
  
  He is very excited to see what will happen with the experiment.

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  www.radioink.com/HeadlineEntry.asp?hid=138031&pt=todays - [Cached Version]
  Published on: 5/26/2007    Last Visited: 5/26/2007  

  Wachovia Equity Research Vice President Marci Ryvicker held a client conference call this week with Eric Mastel Of Max Media.
  ...
  Mastel is Radio Division president of Max Media, and he provided information related to his positive experience with Google/dMarc.Mastel is responsible for 37 radio stations in seven markets.
  
  Mastel, a client of Google/dMarc since March 2005, commented that "Google provides more flexibility than we had imagined."Mastel said that Max Media's first contract, signed in March '05 (and renewed in March '06), covered a 12 month period with no automatic renewal and granted Max Media the ability to cancel at anytime with 180-day advance written notice.The financial terms include a 50/50 split of all sales as well as a minimum CPM guarantee for all spots.Mastel commented that at Max Media, "Google has typically paid 3-4 times the minimum guarantee and its rates are more than Max Media would get had it not used Google" (since inventory that goes unsold generates no revenue).
  
  Inventory control appears to be a non-issue since Mastel points out that "on a nightly basis, Google/dMarc is allowed access to the radio stations' sales log and is provided access to sell all inventory that has not been sold by Max Media's sales force for the next day's airing."However, Max Media can review all potential sales prior to broadcast through an administrator system and if they deem particular spots undesirable (due to content and/or rate), it can immediately reject them and therefore cancel the sale without penalty.Max Media also has the ability to allocate more (or less) inventory to Google/dMarc, which could, in effect, heighten demand for other spots and increase rate.To date, Google/dMarc only accounts for ~5% of Max Media's inventory sales although the company would look to do a larger deal (similar to Clear Channel) at some point down the line.
  
  The agreement with Google/dMarc, Mastel continues, "has introduced numerous new advertisers to Max Media's radio stations.

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  www.rwonline.com/pages/s.0103/t.6316.html - [Cached Version]
  Published on: 5/24/2007    Last Visited: 5/24/2007  

  The analysts had a client conference call with Eric Mastel, Radio Division president of Max Media; he is responsible for 37 radio stations in seven markets.Mastel talked with Wachovia's Marci Ryvicker and Timothy Schlock about his experience with Google/dMarc.
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  "However, Eric Mastel, a client of Google/dMarc since March 2005, shed some light on the significant flexibility of Google's contract terms."
  
  Max Media's first contract was signed in early 2005 and renewed a year later.It covered a 12-month period with no automatic renewal and granted Max Media the ability to cancel at anytime, given a 180-day advance written notice.
  
  "The financial terms include a 50/50 split of all sales as well as a minimum CPM guarantee for all spots," Wachovia summarized."Mr.Mastel commented that at Max Media, Google has typically paid 3-4 times the minimum guarantee, and its rates are more than Max Media would get had it not used Google (since inventory that goes unsold generates no revenue)."

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  www.oursportscentral.com/services/releases/?id=3475229 - [Cached Version]
  Published on: 5/24/2007    Last Visited: 5/24/2007  

  "We are delighted to have the Admirals join our Max Media team," said Eric "Zero" Mastel, President of Max Media Radio.

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  www.us106.com/ - [Cached Version]
  Published on: 6/29/2008    Last Visited: 6/29/2008  

  Mr. Eric MastelTelephone: 757-671-1000President, Max Media, Eagle 975589 Greenwich RoadVirginia Beach, VA

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