Dr. Ernest F. Martin Jr.

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  AEJMC: PR officers - [Cached Version]
  Published on: 10/25/2006    Last Visited: 10/25/2006  

  Ernie MartinPF&R CHAIRVirginia Commonwealth UniversityTel: 804-827-3759E-mail: efmartin2@vcu.edu

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  Fall - [Cached Version]
  Published on: 11/23/2004    Last Visited: 10/3/2007  

  Ernest F. Martin, Jr., Virginia Commonwealth University

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  Find a Classmate from Morningside College - [Cached Version]
  Last Visited: 11/16/2007  

  Ernest Martinefmartin2@vcu.edu

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  Institute for Public Relations - Investor... - [Cached Version]
  Published on: 5/11/2005    Last Visited: 6/7/2009  

  Dr. Ernest Martin of Virginia Commonwealth University has researched whether increased news presence during this period helps sustain investor confidence and therefore the stock price.
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  Click here to download Dr. Martin's paper

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  KDPaine's PR Measurement Blog: March 2005 - [Cached Version]
  Published on: 3/1/2005    Last Visited: 6/27/2009  

  With that in mind, Ernie Martin of Virginia Commonwealth University set out to explore the link between PR and the rate at which individual investors bought a company's stock. Looking at several dozen specific companies, he used wave theory to determine what type of investors were investing in a company at any given time. What he found was that stocks stayed up longer when individual investors were involved and recovered faster from slumps. He further investigated the press coverage of the same companies during the periods when individual investors were getting on board, and found that those companies that had aggressive PR programs and high media visibility were more likely to attract individual investors and thus saw greater stock volume.

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  RCEN - News & Press Releases - [Cached Version]
  Published on: 3/30/2005    Last Visited: 3/30/2005  

  The judges for this year,s competition Pam Feibish, Business News Editor, Richmond Times-Dispatch, Mark Hubbard, Media Specialist and Public Relations Officer, Virginia Credit Union and Dr. Ernie Martin, Associate Professor, School of Mass Communications, Virginia Commonwealth University.

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  Students - PRSA Richmond, Students - [Cached Version]
  Published on: 7/21/2006    Last Visited: 9/19/2009  

  PRSSA Advisor: Dr. Ernest F. Martin

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  VCU PR Masters Degree: Faculty - PRSA Richmond - [Cached Version]
  Published on: 3/17/2005    Last Visited: 11/2/2006  

  Dr. Ernest Martin is graduate program director of the School of Mass Communcations at VCU.Previously he was assistant dean, College of Communication and Media Sciences, Zayed University (United Arab Emirates), department chair, Department of Communication Studies, Hong Kong Baptist University, and a faculty member at Campbell University, Syracuse University, University of Kansas and Iowa State University.Martin, worked professionally with Cox Enterprises, Koplar Communications and Frank Magid Associates.He is co-author of Free Expression in Five Democratic Publics: Support for Individual and Media Rights, a comparative examination of attitudes toward individual public expression and desired media freedoms in the United States, Hong Kong, Russia, Israel and the Palestinian territories.Dr. Martin's Ph.D. is from the University of Missouri , Columbia.
  
  For more information, check out the School of Mass Communications website at www.has.vcu.edu/mac , the VCU Graduate School site at www.vcu.edu/graduate or call Dr. Ernest Martin at (804) 827-3759.

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  VCU’s PR masters degree program begins - 7-Aug-06:... - [Cached Version]
  Published on: 8/7/2006    Last Visited: 10/14/2007  

  The focus of coursework for July and August is Dr. Ernest Martin's "Strategic PR in a Digital Environment" and Dr. Walter Lindenmann's "Strategic PR Research & Evaluation."
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  For more information, check out the School of Mass Communications website at www.has.vcu.edu/mac , the VCU Graduate School site at www.vcu.edu/graduate or call Dr. Ernest Martin at (804) 827-3759. Learn more about the dynamic group of faculty teaching in the program.
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  Dr. Ernest Martin (804) 827-3759
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  Source: Dr. Ernest Martin, VCU

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  Virginia Newswire - September 15, 2004 - [Cached Version]
  Published on: 9/15/2004    Last Visited: 2/5/2008  

  RICHMOND-- Ernest F. Martin, an associate professor at Virginia Commonwealth University, has developed an automated, statistically reliable evaluation tool - latent semantic analysis -- for assessing the degree to which a news release influences a particular news article."We need to be developing useful and efficient metrics to add to our current public relation's evaluation dashboards," said Martin.

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