www.impressionsmag.com/impressions/content_display/prom -
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Published on: 9/4/2007
Last Visited: 10/31/2007
They're here to stay," says Rick Marshall, president of Proforma California, West Covina, Calif. "Supplying pens and paper also helps you get your foot in the door for other things."
According to Marshall, Proforma California sells guest checks, menus and menu covers to several hotels, and much of the company's business with those items stemmed from initial low-price-point orders of pens and paper."We offer a generic guest check for companies that don't need a huge amount, and then we often create a custom-branded one later.The custom checks help improve the hotel's image," he says.
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"We work with a few large hotels (over 100 rooms) that have a large cash flow and spend more," says Marshall.
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"You might also work with the human resources department," adds Marshall.
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Marshall says he asks his clients for the budget they have available."I'm not trying to get every penny, but I'm trying to get them the most for what they can spend," he says."They might be looking at $.99 per item for something that's OK, but they could have something great for $1.03."He also quotes three quantities , the one the client originally requested and the next two higher , so they can see how much they could save.
A surprising challenge for hotels and motels is often lack of storage for promotional products, even if the building is large.They sometimes have only a single closet.Marshall offers free warehousing to his clients, just applying a shipping charge to stored orders.
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