Faculty of Business & Enterprise - Staff Listing -
[Cached Version]
Last Visited: 5/19/2008
Dr ALEX MARITZ
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Alex has an international executive management background, having held positions of Sales and Marketing Director, Chief Operating Officer and Managing Director for multi-nationals such as Sony Playstation, GlaxoSmithKline, Boots Pharmaceuticals, Blockbuster.He sustained these directorships in excess of 12 years, whereafter he ventured into business consulting and academic activities.He holds an MBA ( Thames ) and DCom (UP), and specialises in franchising, entrepreneurship and strategic marketing.He is also an executive member of the Global Entrepreneurship Monitor (GEM), Australian executive director of Ten3 Asia Pacific (a global consortium of entrepreneurship and new venture partnerships) and Managing Partner of Showcase Ventures (Pty) Ltd.Affiliated interests include entrepreneurial business consulting activities and facilitating SME and Business Growth Strategy workshops.Alex has published internationally in entrepreneurship, and presented keynote addresses at over 30 conferences across 4 continents.He is also a regular columnist in various business media.
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Maritz, P.A ., Nieman, G.H. (2006).Entrepreneurial orientation in a franchise system.South African Journal of Economic and Management Sciences, 9(1), pp1-17.ISSN 1015 8812.
Maritz, P.A., Nieman, G.H. (2005).Innovative marketing initiatives in a franchise system.Journal of Innovative Marketing, 1, pp21-33.ISSN 1814-2427.
Maritz, P.A. (2004).Necessity Entrepreneurs.The International Journal of Entrepreneurship and Small Business (IJESB), 1(3/4), pp255-264.ISSN 1476-1297
Maritz, P.A. (2004).TriNations Entrepreneurial Scorecard.The International Journal of Entrepreneurship and Small Business (IJESB), 1(3/4), pp230-237.ISSN 1476-1297.
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Maritz.P.A. (2008).Entrepreneurial services marketing initiatives facilitating the growing business.AGSE Conference, February 2008, Melbourne.
Maritz, P.A., Salaran.M. (2007).Social capital, intrapreneurship and productivity in academic institutions.ANZAM, December, Sydney.
Maritz, P.A., Morton, C. (2007).Country of origin effects on consumer cognitive processing.ANZAM, December, Sydney.
Maritz, P.A., Foley, D. (2007).Creating, winning and retaining small enterprise customers.SEAANZ Conference, Auckland, September.
Maritz, P.A., Prebble, D., de Waal, A. (2007).Industrial globalization, segmentation and technology innovation in the New Zealand Plastics Industry.The International Conference on Industrial Globalization and Technology Innovation, Shanghai, August.
Prebble, D., Maritz, P.A., de Waal, A. (2007).Industrial globalization, The design of collaborative industry models for small economies.The International Conference on Industrial Globalization and Technology Innovation, Shanghai, August.
De Waal, A., Maritz, P.A., Prebble, D. (2007).Managing Innovations: A typology of theories and some practical implications for New Zealand Firms.The International Conference on Industrial Globalization and Technology Innovation, Shanghai, August.
Maritz, P.A., Abughazala, H, Frederick, H. (2007).Entrepreneurial Market Entry: A Franchise Perspective in Saudi Arabia . 4 th AGSE International Entrepreneurship Research Exchange (7-9 February), Brisbane.
Maritz, P.A. (2006).Intent as an Entrepreneurial Facilitator.20 th ANZAM Conference (6-9 December), Yeppoon, Australia.
Maritz, P.A., Lobo, T.C. (2006).A Multi-unit Franchising Perspective of the New Dominant Logic for Marketing.ANZMAC Conference (4-6 December), Brisbane, Australia .
Lockyer, A., du Plessis, A., Maritz, P.A. (2006).The corporate commitment to climate change and the changes in corporate strategy and policy in the journey to sustainability.3 rd International Business Research Conference (20-22 November), Melbourne.
Maritz, P.A. (2006).Integrated services marketing in franchise systems.SAIMS Conference, 13-15 September, University of Stellenbosch.
Maritz, P.A., Patil, S. (2006).The effect of corporate sponsorship on sport consumption.SAIMS conference, 13-15 September, University of Stellenbosch .
Maritz, P.A. (2006).Multi-unit franchising paradox - an entrepreneurial perspective.ICSB/SEAANZ World Conference, Melbourne, 18-21 June 2006.
Maritz, P.A., Hebblethwaite, D. (2006).Relationship Marketing as a service quality tool in Small to Medium Entreprises.ICSB/SEAANZ World Conférence, 18-21 June 2006.
Maritz, P.A., Bhat, R. (2006).The Franchise paradox as an entrepreneurial option.Academy of World Business, Marketing and Management Development 2006 Conference, Paris, 10-13 July.
Maritz, P.A., Nieman, G.H. (2006).Entrepreneurship link to Franchise Networks.Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland, New Zealand (February).
Maritz, P.A. (2006).Entrepreneurial orientation across the Tasman.Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland , New Zealand (February).
Maritz, P.A., Beaver B. (2006).The New Zealand lifestyle entrepreneur . Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland, New Zealand (February).
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Maritz, P.A (2004) The Phenomenon of the South African Necessity Entrepreneur.Proceedings of the International Council for Small Business (ICSB), 49 th World Conference, July 2004, Johannesburg, South Africa .
Prebble, D.R; Maritz, P.A (2004) Developing an entrepreneurial culture inside a Crown Research Institute.Proceedings of the International Council for Small Business (ICSB), 49 th World Conference 2004, Johannesburg, South Africa.
Maritz, P.A (2004) Relationship and Co Branding Allience in Perspective.Proceedings of the inaugural conference of the Academy of World Business , Marketing and Management Development 2004: The challenge of inter-disciplinary perspectives and globalization in the 21 st century, Gold Coast, Australia .
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Maritz, P.A (2003) Investigating Customer Service Levels to Achieve Competitive Advantage in the SME Home Entertainment Rental Industry.Proceedings of the annual SEAANZ Conference 2003: Charting a future for SME's: Evolution or Revolution, 28 September - 1 October, Balarat, Victoria, Australia.
Maritz, P.A (2003) Service Profit Chain Implementation towards achieving Competitive Advantage.Proceedings from the 17 th ANZAM Conference 2003: Surfing the Waves: Management Challenges: Management Solutions, 2-5 December, Fremantle, Western Australia.
Bhat, R; Bathula, H; Maritz, P.A (2003) Growing International role of China : Opportunities and challenges for New Zealand Businesses.Proceedings from the 15 th New Zealand Asian Studies International Conference 2003, Auckland, New Zealand.
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Maritz, P.A, Frederick, H. (2005).Educating New Zealand 's GenerationE.Auckland Tertiary Educations Forum, 14 July, Unitec New Zealand.
Maritz, P.A., Yurak, R. (2004).Self-directed learning strategies amongst diverse student and lecturer populations.Proceedings from the New Zealand Applied Business Conference, 27-29 September 2004, Wellington, New Zealand.
Maritz, P.A., Bhat, R. (2004).Key Requirements of Industry in Sales management Curriculum at Tertiary level.Proceedings of the New Zealand Applied Business Conference, 27-29 September 2004, Wellington, New Zealand.
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Maritz.P.A. (2007).Keynote Speaker for Franchise Council of Australia (FCA) National Convention.Melbourne, 13 October.
Maritz.P.A. (2007).50 Favourite entrepreneurs.What's an entrepreneur?Dynamic Business Magazine, July.
Maritz, P.A.(2007).Judge for the Australian Small Business Champion Awards (Australian Government ) Department of Industry, Tourism and Resources, All States.
Maritz, P.A. (2007).
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Maritz.P.A. (2007).Stanford Roundtable of Entrepreneurial Educators (REE), Scholarship recipient, Seoul, S. Korea , June.
Maritz, P.A. (2007).Follow the Leader (Entrepreneurship Link to Franchising).Australia and New Zealand Franchising Magazine, July/August 2007, pp58-63.
Maritz, P.A. (2007).Keynote Speaker, Business Booster Breakfast, Swinburne Industry Solutions.Melbourne, Hilton on the Park, 18 July.
Maritz, P.A. (2007).Mumpreneurs, Live interview on Channel 10 (National LIVE TV program), 09h05, 2 May, Melbourne.
Maritz, P.A. (2007).Regular Columnist for the Herald Sun (Business Owner Section).April - December (fortnightly).
Maritz, P.A. (2007).Corporate Entrepreneurship: Fact or Fiction.Business Forum, a Victoria Chamber of Commerce (Vecci) Publication, June, pp5.
Maritz, P.A. (2007).Workshop Facilitator: Business Growth Strategies, Practical Business Solutions for Bottom Line Results.Victoria Chamber of Commerce and Industry (Vecci), Geelong , 28 March.
Maritz, P.A.