Brian Manning

"The dinners and entrees category is right for Bertolli because consumers want high quality, more convenient meal solutions in all categories, and Bertolli has been known to American consumers as a leading Italian food brand for many decades,via the pasta sauces and the olive oil," explains Brian Manning, senior marketing director, Bertolli Frozen, Englewood Cliffs, N.J. "Moving into frozen meal solutions was a natural expansion for the brand.
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In describing overall category growth and trends, Manning says, "The multi-serve segment is continuing to grow at over double-digit rates and will continue to do so as long as there is meaningful innovation and associated support that will compete with restaurant options because consumers are making trade offs between eating out and eating at home.

"Convenience is a key driver, and that is another key attribute of Bertolli Frozen with the 10-minute skillet preparation," notes Manning.

"By dedicating his efforts and activities toward empowering the home cook, DiSpirito is the perfect partner for Bertolli," said Brian Manning , Senior Marketing Director at Unilever.

"Bertolli remains committed to producing authentic Italian products of the highest and most consistent quality and uses only the finest ingredients like pure imported olive oil, golden onions and garlic when making its pasta sauces," says Brian Manning, Director, Bertolli, a Unilever Bestfoods brand.

"We've had tremendous success in our first year of national launch becoming a leader in the multi-serve frozen dinner segment and receiving the 2005 Retailer Choice award for the best new Entree/Meal Solution at the 2005 FMI Show," notes Brian Manning, Senior Director of Bertolli Frozen.

Brian Manning

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Name in School: Brian ManningEmail: BMann65124@aol.com
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Attn: Brian ManningUnileverPO Box 1162Jakarta 10011, Indonesia

That test was pronounced a "phenomenal success" by Brian Manning, senior director for Bertolli, who said the brand achieved a 37% penetration of the segment.

"Bertolli is making it easier than ever for people to spend less time in the kitchen and enjoy a special, Italian dinner in," says Brian Manning, senior director of Bertolli.