Roberto E. Madrazo

• 
  www.iqpc-canada.com/cgi-bin/templates/document.html?top - [Cached Version]
  Published on: 4/10/2007    Last Visited: 4/10/2007  

  Roberto E. MadrazoSr. Director Multicultural MarketingASTRAZENECA LP

• 
  media.ford.com/article_display.cfm?article_id=18950 - [Cached Version]
  Published on: 1/19/2004    Last Visited: 8/22/2004  

  Members of the panel planning to attend the Los Angeles event include Roberto Madrazo, director of Multicultural Merchandising for Target Stores; Fernando Figueredo, managing director Latin America and U.S. Hispanic markets at Porter Novelli; Antonio Flores, president and CEO of the Hispanic Association of College and Universities (HACU); and Louis Barajas, founder and author of Finanicialgreatness.com.
  ...
  "Ford Motor Company and AOL® Latino have joined forces to create a wonderful initiative - one that unites influential Hispanics and resources for the benefit of those that wish to realize their dreams," said Roberto Madrazo.

• 
  www.nyhso.org/HispanicSupportOrganization/article001.ht - [Cached Version]
  Published on: 6/16/2001    Last Visited: 1/22/2002  

  Wal-Mart has recently increased its focus on Latin American operations and growth which, according to Gómez, is evidenced in the employment status of such Hispanics as Roberto Madrazo, vice president of international marketing.

• 
  "-- CPGjoblist -- Industry News and Tidbits" - [Cached Version]
  Published on: 9/16/2004    Last Visited: 8/29/2005  

  07/19/2005 CHICAGO - Proper translation of multicultural marketing messages does not need to focus so much on individual dialects as it does a common language, according to Roberto Estrada, senior group manager, marketing, Target Corp.Estrada, speaking at the fifth annual Shopper Insights in Action conference, said companies, including supermarkets, should speak with a singular voice that acknowledges ethnic sub-groups but focus on ideas, not words.Even at Target, the chain's value propositions can be translated in five distinct ways, Estrada said.He noted that Target uses a three-tiered system to classify the ethnic product and marketing mix in individual stores; a AAA store will get bilingual signs and packaging, and more authentic products, while an A-level unit will use very little or no ethnic signs and offer fewer products.

• 
  6th Annual Shopper Insights in Action - Event Overview - [Cached Version]
  Published on: 7/13/2004    Last Visited: 4/19/2005  

  Roberto Madrazo Estrada, Director, Multicultural Merchandising, TARGET CORPORATION

• 
  6th Annual Shopper Insights in Action - Event Overview - [Cached Version]
  Published on: 6/19/2004    Last Visited: 6/10/2005  

  Roberto Madrazo Estrada, Senior Group Manager, Marketing, TARGET CORPORATION

• 
  Alimentation Couche-Tard to Accept SAMMY - [Cached Version]
  Published on: 3/11/2003    Last Visited: 3/12/2003  

  Roberto Madrazo, head of multicultural merchandising for Target Corp., will also be on hand, along with John Learish, vice president of marketing for Rite Aid and Roger Peterson, vice president of regional operations for Costco.

• 
  American Business Media: Marketing - [Cached Version]
  Published on: 9/5/2002    Last Visited: 5/19/2003  

  Phoenix, AZ -- Roberto Madrazo, head of multicultural merchandising for Target Corp., will headline a steller lineup of retailers from the food, drug and mass retail industry at the annual SAMMY awards reception in Scottsdale April 1.Target is being cited for its effectiveness at reaching multicultural communities and especially younger consumers.
  
  Other retailers being honored: 99 Cents Only Stores, Rite Aid, AutoZone, Costco, Minyards Carnival Stores and Alimentation Couche-Tard.

• 
  HISPANIC Online - [Cached Version]
  Published on: 7/17/1999    Last Visited: 8/13/2000  

  Wal-Mart has recently increased its focus on Latin American operations and growth which, according to Gómez, is evidenced in the employment status of such Hispanics as Roberto Madrazo, vice president of international marketing.In Mexico, 100 percent of Wal-Mart's top-level management is of Hispanic origin.
  
  Wal-Mart employs over 100, 000 individuals in Brazil, Argentina, Mexico, and other Latin American countries.Gómez says that these employees are key to the company's success in Latin America.Since it is they who have daily contact with Wal-Mart consumers, says Gómez, the company looks to them to suggest ways to better serve the market.

• 
  Hispanic Business - Hispanic Entrepreneurs Go Online... - [Cached Version]
  Published on: 12/7/2004    Last Visited: 12/8/2004  

  The symposium discussions are available in an on-demand format and features Roberto Madrazo, director of multicultural merchandising, Target stores; Fernando Figueredo, managing director Latin America and U.S Hispanic markets, Porter Novelli; Tere Zubizarreta, president and CEO, Zubi Advertising; Antonio Flores, president and CEO of the Hispanic Association of Colleges and Universities (HACU); Cristina Castro, international advertising manager, American Airlines; Maria de Lourdes Sobrino, founder and CEO of Lulu's Dessert corporation; Kim Casiano, president and COO of Casiano Communications and board member of Ford Motor Company and of course Louis Barajas, author and founder of Financial Greatness Inc.

Page:  1 2