www.exponential.com/news-events/australian-advertising- -
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Published on: 6/17/2008
Last Visited: 9/18/2008
Vicki Lyon, Director of Business Development, Tribal Fusion - Australia, said, "Tribal Fusion has built a successful independent advertising network with its innovative approach and unique technologies, addressing the needs of both online marketers and publishers.We offer site-specific and special placements, and various ways to target users anonymously such as geotargeting and behavioural targeting.Tribal Fusion delivers campaign results with the transparency and quality of sites that advertisers have come to expect."
To maintain the quality of sites in its network, Tribal Fusion accepts and partners with only six percent of the online publishers who apply.Lyon continued, "Our revenue-share model operates in the best interests of publishers, delivering them multiple ways to monetise content through revenue sharing, free ad serving, and quality advertisers and advertising."