www.delvalpartners.com/marketing.htm -
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Published on: 3/13/2007
Last Visited: 3/13/2007
Vicki Lyon610-273-9158
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Vicki is a 1995 graduate of Dickinson College and holds a B.A. in English.As part of her liberal arts education, she spent a semester abroad at the University of Aberdeen in Scotland concentrating on advanced studies in literature.After graduating, she spent her first five years learning the advertising industry at two Chester County-based advertising agencies and had the opportunity to wear many different hats - as copywriter, proofreader, traffic manager, account manager, and media director.
Vicki left the world of advertising knowing that some day she wanted to open her own business, but first honed her skills in a corporate environment as a senior marketing communication specialist at Nationwide Financial.While there, she managed the company's outsourced creative team for more than five years and served as the primary marketing liaison for the company's four distribution channels.Vicki's creativity and results-oriented marketing won her a Best of Show for three consecutive years at the annual Insurance & Financial Communicators Association awards competition (formerly known as the Life Communicators Association).
Currently, Vicki is an active member of the Western Chester County Chamber of Commerce and Delaware Valley Strategic Partners.