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Last Visited: 12/21/2008
According to Anthony Lupinacci, director of public relations at the Shubert, the Red Carpet Club is a more affordable offshoot of the theater's successful Corporate Club, a club which offers companies attractive benefits, such as access to ticket sales in advance, an exclusive suite, prime seat location, and complimentary parking vouchers.
Lupinacci says there are many young professionals living in New Haven, and the Shubert wanted to create a program geared toward this group.
"We needed to create a program that addresses their needs at a price they can afford," he explains.
As a result, the Shubert began working with young corporate members this summer and introduced the Red Carpet Club during the kick-off to their season.
Similar to the Corporate Club, the Red Carpet Club offers members special opportunities unavailable to regular ticket-buyers, including advance ticket purchase for seats in the best locations, access to exclusive lectures and speeches as a part of the Shubert Speaker Series, Red Carpet events at local restaurants and bars, and group discounts.
"For a much more affordable amount, they can become a part of this program" he says.
Aside from more affordable rates, Lupinacci says the club can also broaden theater-goers' experiences at the Shubert.
"We recognized there are a lot of young people that come here just to see shows" he says.
Through the Red Carpet Club, Lupinacci says members can now be exposed to many different opportunities and events at the Shubert, in addition to regular shows.
Currently, the Red Carpet Club is a small group.
"This is a program that needs to be cultivated through special events" he explains, referring to performances by comedian David Sedaris and musician Lucinda Williams this October.
"These are all events that are definitely appealing to a younger audience."
"What we're trying to do…is expand some of our programming selections to appeal to audiences that normally don't come to the Shubert."
When the show "STOMP"—characterized by its unusual percussion—made an appearance at the Theater, Lupinacci says it attracted not only people of all ages, but also people of many different ethnicities.
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