Elizabeth Luna

Chamber members also receiving Region II awards include; Senator Abel Tapia for Government Hispanic Business Advocate of the Year; Betty Luna, Burritos Betty for Hispanic Business Woman of the Year; and Ken Garcia, KLI, Inc for Hispanic Businessman of the Year.
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Betty Luna, Owner of Burritos Betty

A member of the Latino Chamber of Commerce since January of 2000, Betty Luna moved back to Pueblo from California in September of 1972 and began working for Mountain Bell in March of 1973.After working for the company for 14 years, her department was re-located to Denver, CO.Betty chose to accept the company's severance package taking a year off.At the end of that year, she began working for the Pueblo Chieftain (local newspaper) as a part-time switchboard operator.During her tenure with the Pueblo Chieftain, Luna contributed burritos and stuffed sopapillas for fund raisers, and at the same time, her brothers Pete and Richard asked if she would sell burritos at their place of business.As a result of her efforts, she was asked by other businesses and construction sites to provide basic catering services on job sites.

Resigning from the Pueblo Chieftain in May of 1989, Luna secured her business license and opened her business "Burritos Betty", renting a kitchen from American Legion, where she began establishing her loyal customer base.The business at the time featured an assortment of Mexican burritos, and fruit cups for delivery to local businesses.Today, Burrito's Betty is located on 24 th and Elizabeth, one of Pueblo's busiest intersections, serving hundreds of customers every day.

In recognition of Betty Luna's extraordinary success, the Latino Chamber of Commerce awarded her the Joseph P. Roybal Small Business of the Year Award in February of 2005.

Betty Luna, President, Burrito's Betty, Pueblo, Colorado, Region II