MiBiz® Article: Metrics of diversity published Monday,... -
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Published on: 2/18/2008
Last Visited: 4/22/2008
GRAND RAPIDS - Saint Mary's Health Care recently hired David Luna as vice president of multicultural affairs, the organization's first full-time position dedicated to diversity.
The new position resulted from feedback from a range of focus groups, according to Saint Mary's Health Care spokeswoman Micki Benz."Diversity will be much more a part of our strategic plan," she said.
Saint Mary's previously shared a vice president of diversity with Battle Creek Health System and Mercy General Health Partners.All three are part of the Trinity Health Network.
Just three weeks on the job, Luna met with MiBiz late last month to discuss plans and goals for diversity at Saint Mary's.One goal is to develop diversity initiatives for the hospital, including attracting diverse talent.
"We want to establish our reputation as a developer of diverse talent," Luna told MiBiz.
He believes that building a solid reputation for diversity will help Saint Mary's stay ahead of the game in the talent wars.Nationally, Hispanics and African-Americans each represent only about 4-6 percent of staff in the healthcare industry, meaning diversity initiatives have a long way to go.Luna said that all healthcare organizations are facing similar tough challenges.
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Luna said diversity can also cover age, sexual orientation, physical limitations and even communication, work styles and different ways of processing information.
Luna told MiBiz he is impressed with the diversity work being done at IBM Corp. and Kellogg Co.Although some companies put diversity experts on staff, there's a lot of fluff and no substance.
Compared to the days of equal opportunity and affirmative action that took hold in the late 1960s and early 1970s, the drive for diversity has changed to "making more of a business case," Luna said."I think this is a very fertile field."
However, it has never been - and is not - easy.Effective diversity initiatives could take up to five years to take hold.Benz said Luna may become a part of staff meetings or offer training and workshops in the diversity arena.Any initiative would have to be measurable, she said.
All Saint Mary's employees need to have a level of cultural competence to be able to respond to the needs of patients and visitors.For example, an employee needed to help a visitor who didn't speak English and was having a hard time communicating that he needed a taxi.
"We want to provide high quality healthcare for all by including culturally competent healthcare," Luna said.
Luna noted that healthcare is incredibly diverse gender-wise and in some positions more men need to be recruited into healthcare - even at the level of medical doctors.
"We know that over 50 percent of medical school students in the United States are women," Luna said."The entire profession is changing.In terms of representation, how many of ‘x' you have is only one small component of the diversity picture."
Benz described Saint Mary's as a "city in itself" and noted there are always a lot of job openings in various positions.
Luna said he turned down other diversity positions and was convinced of the importance Saint Mary's placed on diversity.He is impressed with Saint Mary's five health centers and clinics that serve diverse patients.These include Clinica Santa Maria, a primary care health center serving Hispanics since 1993; Sparta Family Health Center, which serves the migrant worker population; Browning Claytor Health Center, which serves many African-Americans; Saint Mary's Advanced Specialty Care for those suffering with HIV; and a center on Division Avenue and Wealthy Street, which serves primarily the homeless population in the Heartside district.
An organizational change specialist by training, Luna's most recent position was as vice president of diversity for Thomson Corp. in Stamford, Conn.There he served as the diversity-thought leader and practice leader for the $8 billion company.Luna also was the principal of Chicago-based Diversity Leadership Services, where he operated a consulting and coaching practice focused on diversity and leadership development.He served in leadership roles for Unicom Corp. and the Latino Institute in Chicago.He has bachelor's, master's and law degrees from the University of Chicago.