Mr. Chris E. Lugg This is Me

Education

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1. 1. Management Team

   www.callgenie.com/en/company/e - [Cached]

   Published on: 11/18/2007   Last Visited: 11/18/2007

   Chris Lugg - VP, Sales Support
   
   Chris Lugg has spent the last ten years in rapidly growing technology-based ventures. He has management experience in sales, marketing and corporate operations. Prior to joining Call Genie, Chris Lugg was Vice President and General Manager of TeraGo Networks Inc., a Canadian facilities-based data communications carrier and Internet Service Provider. As the first employee of TeraGo, Chris Lugg was instrumental in business plan development, fund raising activities, technology evaluation, and market launch execution. Before joining TeraGo, Chris Lugg had seven successful years at Clearnet (which became Telus Mobility) Inc. in management capacities including National Operations Manager and General Manager, Western Canada. Chris Lugg holds a Bachelor of Commerce Degree from the University of Calgary and from 1990 to 1999 was a member of the Certified Management Accountants of Alberta.

2. 2. Management Team

   www.callgenie.ca/en/company/ex - [Cached]

   Published on: 11/18/2007   Last Visited: 11/18/2007

   Chris Lugg - VP, Sales Support
   
   Chris Lugg has spent the last ten years in rapidly growing technology-based ventures. He has management experience in sales, marketing and corporate operations. Prior to joining Call Genie, Chris Lugg was Vice President and General Manager of TeraGo Networks Inc., a Canadian facilities-based data communications carrier and Internet Service Provider. As the first employee of TeraGo, Chris Lugg was instrumental in business plan development, fund raising activities, technology evaluation, and market launch execution. Before joining TeraGo, Chris Lugg had seven successful years at Clearnet (which became Telus Mobility) Inc. in management capacities including National Operations Manager and General Manager, Western Canada. Chris Lugg holds a Bachelor of Commerce Degree from the University of Calgary and from 1990 to 1999 was a member of the Certified Management Accountants of Alberta.

3. 3. Call Genie in the Press

   www.callgenie.com/en/news/news - [Cached]

   Published on: 7/22/2005   Last Visited: 11/18/2007

   Call Genie is working with wireless carriers to provide a similar option, according to Chris Lugg, vice president of product development, Call Genie.
   
   The system picks qualifying businesses by their proximity to the location specified and presents them in groups of four, with an option to hear more. (Call Genie is looking at the option of delivering a list as a text message.) Within a qualifying group, advertisers are presented first and a 10-15 second audio file is optionally played with information such as a business description, promotions, directions, and hours of operation. Businesses are numbered as presented ("one, Carl's Plumbing ... two, Fast Rooter ... "), and callers can choose by name or number.
   
   The system includes 400,000 listings under 550 headings, supporting the most used 80% of categories, according to Lugg. The system can understand 4,000 major intersections, but the streets must be spoken one at a time.
   
   Lugg said that the grammars are very flexible at all levels. Different ways of saying a neighborhood, for example, are included, and since callers sometimes use neighborhoods and cities interchangeably, they are combined in the grammar. Restaurant listings have been enhanced with 25 subcategories, such as "steak house," and these subcategories are available at the top level of the grammar; callers don't have to say "restaurant" to get subcategories. Callers can also say "start over" at any point.
   
   Lugg said that recognition accuracy is very high (around 90%) for utterances spoken within the grammars. Nuance's "N-Best" feature (which presents the top-scoring guesses at what was said rather than just the best guess) is used to decide if the caller needs to be asked to disambiguate what was said. Lugg said that, during disambiguation, the best-scoring five alternatives are provided, even though the correct choice is usually within the top three.
   
   He said that most recognition errors arise from the speaker saying something out-of-grammar, something the designer did not anticipate. Call Genie has added such phrases to the grammar during testing, and continues to tune the grammar to minimize out-of-grammar cases.
   
   Lugg said that "the merchants love it." They see the immediate value, he said, of both a directory that can be accessed by phone and the value of the advertising options.