Matt Luger

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  www.ecmag.com/index.cfm?fa=article&articleID=9167 - [Cached Version]
  Published on: 7/1/2008    Last Visited: 7/28/2008  

  "The most significant innovation to hit the electrical identification industry in years is the long-awaited introduction of smart chip technology to the benchtop thermal transfer printer category," said Matt Luger, senior marketing manager for Brady Worldwide Inc."This new technology allows the printer and label creation software to automatically identify the material installed in the printer and automatically calibrate and set the heat settings.This significantly reduces changeover time and effort, reduces label waste and offers a hassle-free process.It is as easy as load, click, print."
  
  The second major innovation in electrical ID, Luger said, is a new alternative to engraved plates for pushbutton labels and general panel labels.
  
  "These flexible raised-profile labels," he said, "are quicker to produce, up to 80 percent less expensive than engraved plates and will run through bench-top printers."
  
  Label-creation software, Luger said, has not changed dramatically but works more efficiently than older versions.
  
  "The big changes," he said, "have taken place in the area of new software programs that increase productivity in other areas and that work in concert with label--creation software to make it work better."
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  Luger said for electrical work, four types of labels are used for the majority of wire and panel identification: self-laminating labels with a clear "tail" that wraps around the printed area to protect printed text; repositionable cloth markers often used when both ends of a wire are labeled without the final length of the wire known until final installation and termination; heat-shrink sleeving, a fast-growing type of marker providing durability and quality of appearance; and flexible raised-profile pushbutton labels as a quicker, more flexible and far less expensive alternative to engraved plates.
  
  "For VDV," Luger said, "The self-laminating cable marker reigns supreme and is particularly effective for cable labeling because cables are frequently moved around after installation, and the protective overlaminate prevents abrasion and handling damage to the text."

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  www.ec-en.com/publication/index.jsp?pubId=1&issueId=62 - [Cached Version]
  Published on: 1/1/2007    Last Visited: 9/8/2007  

  By Matt Luger, Brady Corp. Product Roundup

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  www.ec-en.com/publication/bio.jsp?contribId=84&pubId=1 - [Cached Version]
  Published on: 1/1/2007    Last Visited: 9/8/2007  

  Matt Luger, Brady Corp.Electrical Contracting Products Contributor - Matt Luger, Brady Corp.
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  ww.ecpzone.com/publication/bio.jsp?pubId=1&id=84&year=2 - [Cached Version]
  Published on: 1/1/2007    Last Visited: 7/5/2007  

  Contributor: Matt Luger, Brady Corp.
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  ww.ecpzone.com/publication/bio.jsp?id=84&pubId=1 - [Cached Version]
  Published on: 1/1/2007    Last Visited: 7/5/2007  

  Matt Luger, Brady Corp.Electrical Contracting Products - ECPZone.com | Publication
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  Brady IDXpert Labelers - Introduction to the IDXpert - [Cached Version]
  Published on: 8/25/2006    Last Visited: 11/6/2007  

  "The Brady IDXpert was developed for experts,trained, experienced professionals who have to have the absolute toughest materials and the perfect type of labels to do their job," said Matt Luger, senior product manager for Brady.
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  "Experts know that a one-size-fits-all type of marker won't fit every application or every job specification," said Luger, pointing out the versatility of this new printer.

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  Brady Introduces IDXPERT™ Handheld Labeler - [Cached Version]
  Published on: 7/1/2004    Last Visited: 12/13/2004  

  "The IDXPERT, was developed for experts,trained, experienced professionals who have to have the absolute toughest materials and the perfect type of labels to do their job," said Matt Luger, senior product manager for Brady.
  
  "Experts know that a one-size-fits-all type of marker won't fit every application or every job specification," said Luger, pointing out the versatility of this new printer.

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  Electrical Contracting Products - [Cached Version]
  Published on: 1/1/2007    Last Visited: 3/25/2008  

  By Matt Luger, Brady Corp.

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  Electrical Contractor - [Cached Version]
  Published on: 7/1/2004    Last Visited: 7/31/2004  

  In the same vein, Matt Luger, senior product manager for Brady, is known as "the label guy" in a company that specializes in manufacturing portable, handheld printers.
  
  "We have offered a small, affordable labeler that retails for $140 since 1988.In 1998, we introduced the Robust TLS2200 labeler with 400 die cuts and features that include the ability to download labeling programs from a computer.The problem was that it was priced at $800," he said.
  
  "Our sales representatives told us that the guys in the field wanted something that bridged the gap between the two," he said, so Brady recently introduced the IDXpert, "a tweener priced at $399."
  
  Designed to meet the identification needs of both electrical and voice/data professions, "it offers over 100 ways to wrap, flag, sleeve and laminate labels, as well as having a large-facility program for use when outdoor- grade products are required.It will print characters up to 1.25 inches on 1.5-inch-wide labels, or produce tiny, seven-point text.The new label turns every square inch of a label into a communication piece.When the projects are completed, they look nice, which results in callbacks for the installer," Luger said.

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  Events - [Cached Version]
  Published on: 7/1/2004    Last Visited: 5/20/2005  

  "The IDXPERTÔ was developed for experts-trained, experienced professionals who have to have the absolute toughest materials and the perfect type of labels to do their job," said Matt Luger, senior product manager for Brady.

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