John Luff

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  campus.sportbusiness.com/speaker_bios.htm - [Cached Version]
  Published on: 3/12/2007    Last Visited: 3/12/2007  

  Jonathan studied both his BSc. and MSc. at Loughborough University before joining Coca Cola in Sales and Marketing.He then swapped sides and joined PepsiCo primarily working on the Walkers brand in their Marketing function.He worked for PepsiCo for 8 years, managing their sport related properties and the Gary Lineker ad campaigns before finishing with PepsiCo as their Sponsorship Controller.He then left to join Puma as Head of Team sports Marketing managing teams and players across the UK and Europe before being tempted to join Wembley Stadium as Marketing & Commercial Director in the spring of 2004.
  
  At Wembley he oversees the marketing, commercial and PR aspects of the stadium project, plus the sales of the Club Wembley 10 year seat licences and corporate boxes
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  Jonathan joined The FA as its Director of Governance in September 2004.The FA Governance Division for which he is responsible oversees a wide range of matters including the following: discipline, compliance, financial advisory unit, registrations, competitions, refereeing and football administration.
  
  Prior to joining The FA, Jonathan was Secretary and Legal Officer at the Rugby Football Union for just under 5 years where he was directly responsible for all legal matters and company secretarial support to the RFU Council and Board as well as overseeing HR matters and the administration of disciplinary arrangements.
  
  Prior to the RFU Jonathan worked as a senior in-house lawyer for the sports agency and management company IMG following his qualification as a solicitor with Baker & McKenzie
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  John Luff:
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  John specialises in helping organisations identify and promote their corporate social responsibility (CSR) credentials.John is a frequent speaker worldwide on the topics of brand, CSR and communications.Previously John was Head of Global CSR for BT (British Telecom).In this role he helped BT achieve its 3rd top rating on the DOW Jones Sustainability Index - the first time BT had achieved this on a global basis. John was also Head of Global Brand for BT.He developed the brand positioning for BT and its joint ventures worldwide.During this period John was responsible for the BT Global Challenge ("The World's Toughest Yacht Race").Other senior roles have been in the fields of occupational psychology and organisational development.He is an alumnus of the prestigious Prince of Wales Business and the Environment programme.John is an associate faculty member of the British Chartered Institute of Marketing.

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  www.talkingstars.co.uk/index.php/speaker/category/busin - [Cached Version]
  Last Visited: 7/7/2009  

  John Luff
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  Click here to view John Luff's full profile
  
  John Luff is the former head of Global Brand and Global Corporate Social Responsibility at BT. John is a superb Keynote& Business Speaker

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  www.morgan-hunt.co.uk/news.php?subaction=showfull&id=11 - [Cached Version]
  Published on: 9/5/2006    Last Visited: 9/6/2008  

  John Luff on Brand and CSR: You Can't Hide SkeletonsJohn argues that there is a need for greater transparency in companies' dealings with consumers or else they risk damage to their brands.John said, "Financial services companies need to wake up and acknowledge the new information rich consumer will choose to deal with the companies they feel they can trust.
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  Director, BT Corporate Responsibility on John Luff
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  HOME | SPEAKERS | DEE CAFFARI | PAUL BENNETT | ARTHUR DENARO CBE | DAVID ELLERAY | MIKE EDWARDS | MONTY HALLS | JOHN LUFF | LLOYD SCOTT MBE | HUMPHREY WALTERS | ABOUT US | NEWS | CONTACT US

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  www.ip-watch.org/weblog/2008/09/23/green-marketers-disc - [Cached Version]
  Published on: 1/1/2008    Last Visited: 7/4/2009  

  "People are beginning to question labels like organic and fair trade," said John Luff, owner of Sustainable Marketing, an organisation he founded to combine his experience in corporate social responsibility and his experience in marketing with the belief that social value is the direction businesses must go into the future.
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  "There is a lot of discussion around IP in the sense of ethical issues," noted Luff, citing the example of patent protection driving up prices for HIV/AIDS medication. This is also a brand-image issue.
  
  Logos were originally created so that when economies grew beyond small towns and familiar faces, people would still know who to trust, said Luff, and long lasting brands have always "been based on integrity and ethics. But somewhere along the way some brands started to believe communication could be spun to hide less wholesome parts of a product.
  
  With electronic information in the public domain, said Luff, we have "an age of transparency at the speed of light": if a company does something unethical on a Wednesday afternoon, by Thursday morning people all over the world are aware. This can have branding, marketing, and trademark implications, as increasingly those products and services businesses seek to protect "are having to build in corporate social responsibility."
  
  But there is an inherent tension. Some might say, "Maybe you shouldn't protect [something] that's good for the world: make it free! Luff said.
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  Ultimately, "folks that work in the IP area have a lot to offer the corporate social responsibility industry," said Luff.

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  www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?Ob - [Cached Version]
  Published on: 5/13/2008    Last Visited: 5/20/2008  

  Speaker - John Luff, Sustainable Marketing
  
  John specialises in helping organisations identify and promote their brand CSR credentials.
  
  John is a frequent speaker worldwide on the topics of brand, CSR, sponsorship and communications.
  
  Previously John was Head of Global CSR and Head of Global Brand for BT (British Telecom).In these roles he helped BT achieve its 3rd top rating on the DOW Jones Sustainability Index - the first time BT had achieved this on a global basis.
  
  He developed the brand positioning for BT and its joint ventures worldwide.He is proud to have lead BT sponsorship of the Global challenge - 'The World's Toughest Yacht Race'.
  
  Other senior roles have been in the fields of occupational psychology and organisational development.He is an alumnus of the prestigious Prince of Wales Business and the Environment programme.
  
  John is an associate faculty member of the British Chartered Institute of Marketing.

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  www.morgan-hunt.co.uk/news.php?subaction=showcomments&i - [Cached Version]
  Published on: 9/5/2006    Last Visited: 9/6/2008  

  Congratulations to Branding and Marketing Expert, John LuffBusiness Speaker John Luff has been appointed to the Associate Faculty of the Chartered Institute of Marketing.John speaks on topics such as Marketing for Beginners; Ethical Marketing; Global Branding and Corporate Social Responsibility.
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  Director, BT Corporate Responsibility on John Luff
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  HOME | SPEAKERS | DEE CAFFARI | PAUL BENNETT | ARTHUR DENARO CBE | DAVID ELLERAY | MIKE EDWARDS | MONTY HALLS | JOHN LUFF | LLOYD SCOTT MBE | HUMPHREY WALTERS | ABOUT US | NEWS | CONTACT US

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  www.mcca.org.uk/news/news-greenawards.html - [Cached Version]
  Last Visited: 11/1/2009  

  John Luff - International Sustainable Marketing Consultant

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  www.marketingforum.co.uk/conference/biogs2004.asp?ref=s - [Cached Version]
  Published on: 3/14/2004    Last Visited: 9/22/2005  

  John Luff, Former Head of Global Corporate Social Responsibility, BT
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  John Luff, Former Head of Global Corporate Social Responsibility, BT
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  John Luff, Former Head of Global Corporate Social Responsibility, BT
  
  John helps organisations enhance their brands by identifying and more effectively promoting their Corporate Social Responsibility (CSR) credentials
  
  Formerly Head of Global Brand and of Global Corporate Social Responsibility (CSR) at BT plc, he lead the BT Global Challenge - the world's toughest yacht race and the world's biggest relationship marketing programme.He has successfully helped keep BT at the top of the Dow Jones Sustainability Index for the third year in a row, as a global enterprise, and steered the launch and brand positioning of BT's global JVs.
  
  Previous senior responsibilities have been in the fields of global organisational development and change management.
  
  John has also served on the Marketing Board of a leading European fashion house and a major European business school.He was honorary Head of the Occupational Section of the British Psychological Society.
  
  John Luff, Former Head of Global Corporate Social Responsibility, BT

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  www.sportbusiness.com/britsport_ezine/2008_02_28.html - [Cached Version]
  Published on: 2/28/2008    Last Visited: 3/7/2009  

  Shout - JOHN LUFF- LONDON 2012 - SUSTAINABLE LEGACY OR CONCRETE CANYONS?
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  As the founder of Sustainable Marketing,John Luff advises corporations,cities and other organisations on how to build Corporate Social Responsibility (CSR) into their brand and marketing. Luff has looked at the long- term legacy of the 2012 London Games from a CSR viewpoint and is concerned that the ‘long-term social impact' may not deliver what the local community wants.

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  www.campus.sportbusiness.com/m14.htm - [Cached Version]
  Published on: 10/7/2006    Last Visited: 5/27/2008  

  Workshop Leader: John Luff,Founder, Sustainable Marketing

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