Brett Lucht

Brett LuchtSales Manager

After working for Midwest Communications in our Appleton and Green Bay markets for 7 years, Brett took over the WIFC General Sales Manager duties in December of 2001.

While in Appleton, Brett oversaw the marketing needs of many local clients and several large, national accounts while coordinating training of new marketing consultants.He also has several years of experience in newspaper and direct mail advertising and the food brokerage industry.Brett graduated from the University of Wisconsin Oshkosh with a degree in Business Marketing and a degree in Advertising and Public Relations.His personal philosophy is that timely follow-up and professional service to the client are keys to a great working relationship...oh, and getting the client a huge return on their investment with a great ad schedule!

Brett Lucht's Links

Then get your tape and resume snail mail to Brett Lucht, P.O. Box 2048,Wausau, WI 54402-2048 or e-mail brett@mwcradio.com.

"Disco Cures Cancer has become a cornerstone event for WIFC and we look forward to many more successful events in the future," said Brett Lucht, Wausau market manager for Midwest Communications.

Midwest Communications promoted Brett Lucht to general sales mgr. of WIFC in Wausau.

If you're ready to work hard and play hard on a winning team, send your resume by May 30th, 2006 to Brett Lucht, Market Manager, Midwest Communications, 557 Scott Street, Wausau, WI 54403, e-mail brett@mwcradio.com, or fax to (715) 848-3158.

If you're ready to join a radio company that professionals are proud to be a part of; send your resume via email to brett@mwcradio.com; fax it to (715) 848-3158 or mail it to Brett Lucht, Market Manager, WRIG, Inc. affiliate of Midwest Communications, Inc., P.O. Box 2048, Wausau, WI 54402 immediately.
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If you're ready to join a radio company that professionals are proud to be a part of; send your resume via email to brett@mwcradio.com; fax it to (715) 848-3158 or mail it to Brett Lucht, Market Manager, WRIG, Inc. affiliate of Midwest Communications, Inc., P.O. Box 2048, Wausau, WI 54402 immediately.

Gangsta rap and other songs with objectionable themes and lyrics will not be played on the station, said Brett Lucht, central Wisconsin market manager for Midwest Communications.

"Oldies, nationwide, is sort of a declining format," he said.

The move allows the company to continue to run oldies on its sister station, WIZD-FM (99.9), but in addition offers the market something new, he said.

Lucht said Midwest Communications hopes that WiLD 94.7, as it will be known, can serve the younger end of the 18- to 35-year-old demographic that advertisers crave and entice 12- to 25-years-olds to listen to the radio.He thinks Midwest's popular Top 40 station, WIFC-FM (95.5), will continue to serve the older end of the 18- to 35-year-old demographic.

All comments left on the line will receive a response, said Brett Lucht, central Wisconsin market manager for Midwest Communications Inc.
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The Peak will play a mix of well-known rock tracks from the 1970s, '80s and '90s along with current hits, said Brett Lucht, central Wisconsin market manager for Midwest Communications Inc.He said the station's core playlist will come from the 1980s and that The Peak will have a much more extensive play list than other Midwest Communications stations.

The change doesn't mean the hip-hop format is hopeless in Wausau, he said.On the contrary, the station built a dedicated audience but didn't receive the type of community response Midwest Communications' other stations receive, he said.

The others, like WIFC-FM (95.5) and WSAU-AM (550), partner with nonprofits and other community groups for different events.Management found those groups weren't as comfortable being connected to hip-hop music.

"It just didn't have the mass appeal.You want to have a format that has a broad mass appeal," which management thinks The Peak will have, Lucht said.
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Over the next few months, on-air voices will emerge, but don't expect them to talk much, Lucht said.

According to research the company has done, listeners want to hear the names of the songs and the artists playing.That's about all you'll hear from the new DJs, he said.

"I don't think this means that a hip-hop station won't come back (to Wausau)," Lucht said.

If you're ready to work hard and play hard on a winning team, send your resume to Brett Lucht, Market Manager, Midwest Communications, 557 Scott Street, Wausau, WI 54403, e-mail brett@mwcradio.com, or fax to (715) 848-3158.