Serge Lozach

According to Serge Lozach, managing director of SOPEXA's New York office, domestic wine consumption in France is declining as young people switch to mixed drinks.

Serge Lozach has been appointed managing director of Sopexa USA. Lozach is a veteran of Marnier-Lapostoll, The Hess Collection and Heublein Palace Brands, and he replaces Greg Deligdisch, who led Sopexa USA from 2005 to 2008. Lozach comes to Sopexa USA from Moët Hennessy USA, where he held the position of brand manager for sales and marketing of Casa Lapostolle winery. Assisting Lozach in leading the Sopexa USA team will be Anabell Bassat, who has been promoted from director of account services to the new position of associate managing director.

Serge Lozach, currently United States Marketing Mgr for Casa Lapostolle, Chateau de Sancerre and Chateau La Nerthe with Moet Hennessy USA, has been a champion of quality Chilean Wines ever since being engaged by Casa Lapostolle in 2001 to promote their wines.

His involvement in wine began growing up in a family restaurant in NY where he was charged with purchasaing for the business and writing the wine list at an early age, and has continued throughout his 15 year career at alllevels of the US wine industry - from restaurants and retailers through distribution and importing to marketing and brand management.

Promoting the quality tier of wines and quickly develpping growing regions of Chile became a passion after beginning his work with Casa Lapostolle, and he has remained dedicated to educating the US public on these fabulousproducts offering tremendous value at high quality levels ever since.

"We are delighted to share our wines and various products of France in this special partnership with Omni Hotels," said Serge Lozach, managing director of Sopexa.

As the price of Beaujolais Nouveau has crept upward, some drinkers are opting for the many other inexpensive wines now available, says Serge Lozach, managing director for Sopexa USA, a marketing agency for French wines.

Serge Lozach has been appointed managing director of Sopexa USA.Lozach is a veteran of Marnier-Lapostoll, The Hess Collection and Hueblein Palace Brands and he replaces Greg Deligdisch, who led Sopexa USA from 2005 to 2008.Lozach comes to Sopexa USA from Moët Hennessy USA, where he held the position of brand manager for sales and marketing of Casa Lapostolle winery.Assisting Lozach in leading the Sopexa USA team will be Anabell Bassat, who has been promoted from director of account services to the new position of associate managing director.

SERGE LOZAC

Casa Lapostolle

According to Serge Lozach, managing director of Sopexa, an organization that promotes the foods and wines of France, while sales of luxury French wines are still strong, sales of "meat and potato" wines-"where the average French producer makes his money"-are way off. The key to bouncing back is through innovation and branding, he is convinced.

"We are delighted to share our wines and various products of France in this special partnership with Omni Hotels," said Serge Lozach, managing director of Sopexa.  "This unique program enables us to reintroduce North Americans to some of the greatest French cuisine and culture."