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Published on: 11/14/2007
Last Visited: 11/14/2007
La Cumbre Plaza Marketing Manager Alice Love said the renovations should attract more shoppers, and appeal to the area's demographics evenly.
"We have the ability and the opportunity to do some remerchandising, and these are retailers that want to be at Santa Barbara, and specifically at La Cumbre," Love said."We think that the lineup of retailers is going to appeal to a wide selection of consumers.We just don't feel that the center is entirely upscale."
Love said the mix of new retailers will attract many eager shoppers, and that Tiffany's shared a mutual agreement with Macerich to erect the branch.
"I think Tiffany & Co. has a great relationship with Macerich, our parent company," Love said."When they looked into the Santa Barbara market and saw that Macerich owns La Cumbre, and saw the changes [we're making to renovate the mall], it was enticing and it fit their needs.I think the general community is looking forward to Tiffany's opening in Santa Barbara."
Love said the store's new location is ideal, as shoppers formerly had to travel to Los Angeles to find a Tiffany's.
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