www.narse.org/BreakNews/BN%20Oct-Dec%2008.htm -
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Published on: 12/30/2008
Last Visited: 6/10/2009
Joseph Loomis, the 32-year-old founder and chief executive of NetEnforcers, says clients pay it $1,500 to $100,000 per month, depending on the number of products being monitored.
Mr. Loomis says sometimes the company must make purchases from Web sites, and track the serial numbers of the products, so the manufacturer can figure out which warehouse or retailer the products originated from to determine how the goods reached an unauthorized dealer.
Mr. Loomis, a former Naval intelligence agent, says the idea for NetEnforcers was conceived about six years ago while he was working as an electrical engineer for a car-stereo manufacturer.
Annoyed by a growing number of unauthorized dealers discounting its products, company executives asked Mr. Loomis to devise a way to catch them.
He developed software to track the company's authorized dealers and prices.
From there, he devised companion software to identify online sales that were discounted.
This put the stereo discounting to an end, Mr. Loomis says.
In 2003, he launched NetEnforcers using similar software.