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Published on: 2/8/2001
Last Visited: 3/15/2004
Lisa Loftis
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Lisa Loftis
Lisa Loftis is a Vice President for Intelligent Solutions, Inc.Ms. Loftis is a Customer Relationship Management (CRM) expert with 15 years experience in assisting organizations to adopt a customer focus.Ms. Loftis has worked with numerous large organizations in North America, South America, Europe, and the United Kingdom on all aspects of successful Relationship Management.She specializes in combining the technology necessary to support true CRM business strategies with the organizational structures, executive leadership, and cultural factors required to migrate an organization toward customer orientation.Ms. Loftis has a strong background in the application of CRM principles and cross-functional business strategies in the Banking, Investment, Insurance, Telecommunications, Catalog Retail, Utilities, Entertainment, and Automotive Roadside Assistance industries.Lisa teaches public seminars speaks frequently at national and international CRM and data warehousing conferences, and has co-authored the book, Building the Customer-Centric Enterprise with Claudia Imhoff and Jonathan G. Geiger (John Wiley & Sons, 2001).