www.marketinginsightsinc.com/newsletter_files/LS_Roadsh -
[Cached Version]
Published on: 4/6/2005
Last Visited: 11/29/2006
"Attendees have been very responsive to our road-show seminars," said Eric Loader, Elation's director of sales."They asked excellent questions, to which we provided answers on the spot.That's the great thing about the road show--the 'quality' of time we get to spend with our customers is something impossible to achieve at a traditional trade show exhibition."
Moreover, added Loader, not all dealers and installers are able to attend trade shows, which, he said, is how the company's novel take-it-on-the-road approach to training evolved: "As part of our strong commitment to customer service, we are offering our dealers the convenience of being able to attend product training seminars in their own cities at no charge.".
Presented by theatrical sales specialist Ray Villasenor and Loader, the road show provides attendees with information and hands-on experience with Elation's high-tech products, including intelligent lighting, lighting controllers and software, professional fog machines, LED lighting, and more.
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"This gives dealers a value-added service they can offer their customers, and at the same time, by educating people about Elation products, they will very likely see their own sales increase," Loader said.