Branding Your Company: -
[Cached Version]
Published on: 6/1/2003
Last Visited: 1/17/2008
"It encompasses a combination of advertising, marketing, public relations, sponsorship, logos , it's not any one of those things, it is the combined product of all those things," said Dotti Loader of A2N2.
So just what is branding?
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"Every manufacturer and company and advertiser wants their product to stand out in the mind of consumers as the product they're going to pick off the shelf or the store they're going to shop in," said Loader.
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"Every manufacturer and company and advertiser wants their product to stand out in the mind of consumers as the product they're going to pick off the shelf or the store they're going to shop in," said Loader.
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"The first step is for the organization to identify what it wants its brand to be," said Loader.
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The end result is a true brand identity it established and committed to and specifically worked toward for years," said Loader.